How Tuned In Are We To Hyper-Relevant Social Media Marketing Content?
Hyper-Relevant Social Media Marketing Content is a phrase you need to be familiar with. Think about it this way. It often amazes us how many terms did not exist ten years ago, but quickly they become so critical in our lives. Did you ever think we would live in a world driven by the Internet-of-Things? Surely, you imagined a smart home with cool devices, but it didn't seem likely every device would warrant this kind of connection. read more…
A Social Media Marketing App That Tracks Revenue Earned From Social Media
You know how to track social media marketing return on investment (ROI) based on likes, engagement rates, and retweets, but what about revenue? These metrics must be tracked and many executives still need to be educated about their value. Today, we are also fortunate to have a number of different tools to help us calculate ROI from social media. Zoho Social is one of them. In our continuing effort to share various digital marketing tools with you, here's an overview of what Zoho Social can do for your social media marketing and why it's worth having a look at and comparing with other products: read more…
Creating Visuals For Social Media
The internet is more driven by images than ever before and this trend is only getting more pronounced. Image-based platforms such as Instagram and Pinterest are challenging older social media sites while Facebook and Twitter themselves contain more visual content than ever. This means the best way to reach your audience is to master a compelling visual style. Let's explore some of the best techniques for creating visuals for social media. read more…
5 Pinterest Tips To Boost Website Traffic
With over 150 million registered users, this highly visual platform is bustling with consumers that are seeking to engage with your company. It’s a perfect source to share your brand’s story, highlight products, connect with a new audience, and increase awareness. read more…
