25 Visual Content Marketing Facts You Should Know
This Guest post is written by Veronika Kavanova, Head of Marketing and PR at FreelanceHouse. She's a healthy lifestyle freak, and Game of Thrones enthusiast. You can find her on Twitter. read more…
How To Know Your Business Should Invest In Marketing Strategy Consulting
Why You May Need To Invest In Marketing Strategy Consulting
Whether you're a business owner of a new company that's just getting off the ground or if you currently run an established business that you'd love to take to the next level, the most important aspect of your business' long-term growth is your digital marketing strategy. Because while focusing on things like logistics, cost structure, suppliers and resources, and other business activities might help your business grow in the short-term, it's only when you leverage the power of smart digital marketing strategy that you can achieve the type of significant long-term business growth that most business owners only dream of. read more…
How Honesty Can Give An Edge To Your Inbound Marketing Strategy
Although inbound marketing has become very popular, a lot of people still have doubts about whether it actually works. This is because inbound goes against everything we’ve learned about marketing. When we think about marketing, we visualize a process of reaching out to the customer to convince them the product or service we’re selling is worth the investment i.e. we visualize outbound marketing. Inbound works in the opposite way. You don’t reach out to the customer; they reach out to you. And there are many inbound marketing techniques you can use to make sure that you don’t lose out when this happens. read more…
Inbound Marketing Ideas For CPAs
Inbound marketing tactics for CPAs is the first of two posts this week focusing on the inbound marketing topic. Be sure to visit us again on Thursday to read our next post on the topic.
Inbound marketing tactics for CPAs should focus on the CPA's personal approach as a way to differentiate and prove expertise. A certified public accountant is no different in the financial world, especially with CPA's living for years with the idea that they resemble buttoned-down machines. Because many people already dread having their taxes done, many still look at a CPA with stigma rather than as a human being. While some are lucky to have individual CPA's they get to know as people, it's not that way with everyone. read more…
