4 Marketing Challenges Facing Professional Services Providers, And How To Overcome Them
If you are trying to carve out competitive space as a professional services provider, you know: marketing your services online is not quite like any other type of online marketing. Whether you offer accounting, legal, brokerage, or other professional services, you face unique challenges in the digital environment that you need to overcome in order to be successful. read more…
5 Big Reasons To Have A Solid Social Media Marketing Strategy
In today's very digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence. Social media provides businesses with immediate connection to their competition and customers and it also serves as a flexible platform to grow a great brand identity. And while most business owners realize these valuable benefits of social media, they still often make the mistake of not prioritizing social media in their overall marketing strategy. If you're on the fence about dedicating your business marketing resources to social media, here are 5 big reasons to have a solid social media marketing strategy in place, instead of just winging it: read more…
The Biomimicry Age: How Nature Inspired 3 New Tech Breakthroughs
Technological breakthrough seems to accelerate every month, especially as new approaches to tech innovation take hold. For example, scientists studying a field known as biomimicry are increasingly looking to nature for new design ideas. read more…
3 Social Media Marketing Strategies To Try In 2016
Developing a social media marketing strategy for 2016 is important. Just sticking with what you did last year is a mistake because, as you know, things are changing all the time and you need to keep up. You don't have to go as far as crumbling up your old plan and tossing it out, however. Take some time to analyze what worked and didn't work last year, then try out at least one new social media marketing strategy this year. You may be pleasantly surprised with the results. Here are three good ideas to try in 2016: read more…
