Insurance Brokers And Inbound Marketing: Proving Your Expertise To Prospects
We don't often think about insurance brokers and inbound marketing. The insurance industry is just as competitive as any other industry today, if not more. Whether you're a broker selling insurance to businesses or individuals, the competition in your industry is likely a huge concern. Generating leads and nurturing them until they are ready to commit to buying a policy from you is never an easy task when your competitors offer nearly the same thing. read more…
Tips For Social Media Marketing To Millennials
The future of your business could hinge on your social media marketing to millennials. The 83.1 millennials, who were born between 1982 and 2000, are now a bigger marketing target than the 75.4 million baby boomers, according to the US Census Bureau. These younger consumers represent over $200 billion in buying power per year, according to Barkley Advertising. They are the first generation to enjoy, engage and share digital advertising. If you want to develop a strategy for social media marketing to millennials, here are some tips from a study conducted by Yahoo, Tumblr, Razorfish and Digitas. read more…
Why Accountants And CPA Firms Should Utilize Inbound Marketing
While traditional marketing in the form of referrals and networking remains an effective way of increasing the number of prospects looking for financial services professionals, CPA firms, and accountants are missing out on a source of lead generation. read more…
See First: Did You See Facebook's Newest Newsfeed Update?
Yesterday, Facebook rolled out a rare change to the structure of its newsfeed that has both regular users and marketers excited. Beginning on July 9, 2015, the social media giant began to allow users to choose what they see first when they log in to Facebook. read more…
