Psychology Influences Digital Marketing Success
Psychology influences digital marketing success. Most marketers haven't considered the fact that psychology is a big part of advertising. It varies, of course, depending on what you’re selling, the time of year, your target audience and your current customer base. If you've ever tried to explain to someone completely outside your field what you do for a living, you know how much imagery plays into helping them understand. Psychology plays a similar role in advertising. read more…
Develop Your Brand’s Voice
Your brand’s voice is your voice too. I’m not necessarily talking about your physical voice, although this can certainly be part of your image. But I want you to think about how you “sound” online? read more…
Businesses Need the Power of Email, Now More Than Ever
The Power of email is demonstrated on a daily basis. I know I haven’t been alone in saying email is far from dead. In fact, hardly anyone says this anymore because the evidence of the power of email is overwhelming. Consider these findings from a survey conducted by the retail marketing firm Listrak, as reported by eMarketer. read more…
New Uses for Old Technology
Is your old technology residing in that drawer, like the one we all have, in your home? It’s probably filled with smartphones from years past, and maybe an old tablet that couldn't upgrade to the latest iOS or Android release. How about all the different headsets you've tried, looking for the best noise cancellation? I've got at least 10 of those in my drawer. read more…
