
Use Social Listening To Anticipate And Respond To Client Interests
One of the reasons social media is so popular with researchers is it provides an opportunity to listen in on conversations, AKA social listening. You should be doing the same with your customers through your website, Facebook page, Twitter feed, and other sites you regularly use. You’d be surprised at how much you can learn by just tying in a hashtag (#) on Twitter and Facebook.
But first, you need to know what to talk about.
Mobile Apps For Lawyers
Ninety-one percent of attorneys use a smartphone, according to the 2013 ABA Tech Survey. Fully 62% use iPhones, 22% are on Android phones, and 16% are still using BlackBerrys. Almost half (48%) use tablets as well, and again, Apple dominates: 91% who have a tablet use an iPad. There are a number of mobile apps for lawyers worth checking out as the use and popularity of smartphones and mobile devices continues to rise. read more…
Inbound Marketing And SEO For Financial Services Providers
Attracting new clients through inbound marketing and SEO are marketing practices financial service providers are using more and more. It makes good business sense and provides returns matching, if not exceeding, traditional advertising. read more…
Tips For An Effective Social Media Marketing Strategy
Social media is a great tool for businesses that are looking for new ways to interact with their target market. If your business would like to use social media for marketing purposes, then a social media marketing strategy is essential. The following elements should be incorporated in your marketing strategy to ensure success. read more…