What does human-to-human have to do with business? It is easy to think that as a business, you have to focus primarily on leads, closing sales, and increasing revenue. While that seems logical, you yourself can attest that it may not always be effective when it comes to achieving sustainable growth. (more…)
The 4th of July is just around the corner. Quality inbound and social media marketing are a continuous process. You need to generate new content all the time. You may begin with a flood of ideas, but as with anything, you will sometimes experience plateaus or writer's block. Taking advantage of special occasions like holidays are a great way to generate new and useful content in all sorts of ways. (more…)
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In the midst of the social media revolution, can blogging still be an effective way to reach your target market? It was in 1997 when blogs were first coined as “weblog.” The term was created by Jorn Barger when he made his first blog, the Robot Wisdom. (more…)
In the world of financial services it is a common misconception when people talk about digital marketing strategies to assume the audience is always your average consumer. The language used and the concepts suggested are usually attuned to draw in everyday people who might be interested in your products or services. However, for many businesses, this approach simply isn't sufficient. (more…)
When it comes to banking and finance, people tend to do business with established names. Trust, credibility and dependability are important because money is one of the things people value the most in life, along with health and family. (more…)
This year, Mother's Day is celebrated on Sunday, May 13. The fact that it's a Sunday makes it easier for the entire family to come together and celebrate. But before the celebrations begin, you need to make sure you have a present picked out for your mother and it's one she will appreciate. (more…)
