Do You Write Quality Content Just For The SEO?
I keep hearing about the need to write quality content to improve your search rankings and generally improve your SEO. Why wouldn’t you want to write quality content in the first place? Last month, I discussed what a good time it is to revisit your website and give it a tune up to make sure it’s optimized and working for you to help generate revenue in 2015. This month, let’s discuss optimizing your content to reflect the new realities of what good content looks like. (more…)
Do you ever find yourself creating to-do lists for organizing all of your to-do lists? Are you struggling with establishing a system for storing files online? Is the idea of sharing your screen in an online meeting a daunting task that you would prefer to completely avoid? Have you ever had hiccups in the past when attempting to collaborate with clients via the Internet? If so, you are not alone. Here are 10 tools to help you increase productivity, boost social networking, manage online storage, simplify communication, and make your digital life easier. 
Remember when email was new and exciting? Some of us recall the thrill of powering up the Tandy or Compaq to check the Prodigy or AOL mailbox. Later, when businesses adopted email, it was a useful way to avoid talking to someone at work but still communicate with him or her. Email could also provide a good laugh when someone hit “reply all” instead of “reply” to an email about what to wear to the Bon Jovi concert. Those were the days!
Many CPAs advertise using traditional methods such as community newsletters and perhaps a coupon mailer. Local radio shows are good venues; particularly drive-time shows that can boast loyal listeners but can also get quite expensive. Networking is another method. There are local and state business events where CPAs are a natural draw. Other opportunities are participating and joining on as a sponsor for charity sponsorships and supporting local sports teams. I’m going to throw another one at you that I bet you haven’t considered: mobile ads. 
Constant Contact is known for its email marketing tools, but it recently rolled out an entire toolkit including social media marketing, event planning, surveys and local deals to make its package a truly one-stop service for multiple outbound communications and campaigns. 
You’ve probably noticed how it always seems that the marketing budget/staff is one of the first things to get cut during that annual reorganization time of the year or when the corner office says it’s time to tighten up on spending. You may have heard of that crazy world some marketers spend their professional careers, living and dying each day through the victory of surpassing goals or the failure of obtaining the unattainable marketing metrics. Maybe you happen to know one of these marketers. Or perhaps you are one of them. Either way, it should come as no surprise that making drastic cuts in marketing is very shortsighted, and I don’t say this just because it happens to be my profession. 
