Adding an image to your content is always a good idea, but images come with an unexpected twist; you can’t use many of them without the artist’s or photographer's actual permission. Citing the source is sufficient with content, but this is not the case with images. (more…)
People often ask, “How do I use Pinterest for my business?” Pinterest has made a swift entry into the world of social media and is now a very popular social media site. Pinterest’s target audience is predominately middle-aged women who use Pinterest on a daily basis. If part or all of your target audience is middle-aged women, it would behoove you to incorporate Pinterest into your marketing strategy. (more…)
This Guest Post was written by Diana Gomez, Marketing Coordinator at Lyoness America.
So you've hired a great designer, software developer, brand consultant and marketing team. Maybe you even sprung for a writer to optimize your product pages. But what about the obligatory “About Us” page? How much importance have you placed on it? (more…)
Using Google Local, formally know as “Google Places,” improves your visibility on the Internet. Often, when building a firm's online reputation, many professionals lose track of a simple reality: most companies have physical locations and their clients or customers are from a specific geographical location. Seems simple and logical enough, but many spend thousands optimizing their sites, using every keyword they can imagine, designing fancy logos, and forget one of the simplest ways to boost your visibility on Google: using Google Local. (more…)
Image from: http://www.advernation.com/
It’s Free Tips Tuesday! Today we’re going to give you 5 tips to rise to the top of Google’s search results. (more…)
Photo credit: LendingMemo
It's Tax Season!
January is the kick-off to tax season for CPAs and other tax professionals in the United States. Make the most of tax season 2014 by jumping on every opportunity to land new business.
Here are a few ways to make the most of marketing opportunities you may not have thought of. (more…)
