by Brad Friedman | General Business Advice, Inbound Marketing
Every business owner is looking for SEO tips. It's getting harder and harder to get our website found via organic searches. So, SEO, or search engine optimization, has become very important. The actually language you use is also very important in keeping or driving away current customers, leads and prospects. You can convey the same information in a conversational, technical, dry, forceful or enthusiastic way. But the way in which you write needs to resonate with your target audience. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing
Many businesses grow in an unplanned kind of way. If there is a greater demand for the product or service, then the business owner will increase the supply. But you may not always make an effort to increase the demand. You may not always have a goal in your mind about how much you want to sell and what type of profit you want to make. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
When it comes to SMART goals in business sometimes they can take a back seat. They don't go on the front burner because you have so much else that is urgent. Payroll is due today. You need to put out a fire with your biggest client. You have that big meeting this afternoon. Your team needs you to approve and sign off on a big project. Before you know it you have put in a 12 hour day and you are beat. You got through the day but frankly, that isn't good enough. Not to say you didn't work hard but you can be working much more efficiently with SMART goals to guide your months, weeks, and days. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
It's time to set your marketing goals! 2018 is just around the corner. People are busy evaluating their lives and how they want to change them in the coming year. The same applies to businesses. This is a good time to take stock of how well you achieved your goals in 2017 and to figure out what you want to accomplish in 2018. (more…)
by Brad Friedman | General Business Advice
Whether you run a small or large business, Black Friday can be a big day for you. Black Friday, is when many businesses offer sales for their products or services. It's also the day when many retail businesses open early—at 5:00 AM or 6:00 AM. Some businesses have even started opening at midnight the night before. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
Email marketing is a marketing tool that still delivers incredible results to those who fully implement its techniques and ways. With so much emphasis on social media and other content marketing platforms, it’s easy to forget about a battle-tested, marketer-approved strategy that consistently yields favorable returns: email. (more…)
