When you’re in the business of providing professional services, you have to approach online marketing in a slightly different way. You don’t usually have the option of setting up an ecommerce enabled website because services, unlike products, can’t be sold online. You have to be there in order to provide them. (more…)
Creating and implementing a winning marketing strategy can be a tough chore for any type of business, but it is arguably the most challenging for those firms engaged in financial services. (more…)
This Guest post is written by Veronika Kavanova, Head of Marketing and PR at FreelanceHouse. She's a healthy lifestyle freak, and Game of Thrones enthusiast. You can find her on Twitter. (more…)
This week’s Guest Post about Infographic design was written by Delan Cooper, a content marketer and writer, who works for Beyond the Hedge digital design agency based in Sydney, supporting businesses and organisations communicate their ideas, products and services more effectively. (more…)
Father's Day is almost here again, and you're probably searching for new creative marketing ideas for your business to attract your demographic. If you stuck with mostly standard marketing concepts last year, you're likely wanting to do something more personal and targeted this time around. (more…)
Memorial Day is May 30th and is part of Military Appreciation Month. Many also celebrate Memorial Day as the introduction to Summer. The nation honors the service of those who sacrificed their lives serving in The United States military. It also celebrates the coming of Summer. What is the coincidence of these two apparently opposite sentiments? The coincidence may be related to flowers. The holiday originated after the American Civil War as Decoration Day, a day when the nation decorated the graves of veterans with flowers, the flowers of May. You know, “April showers bring May flowers.” The holiday became Memorial Day with the merger of the Union and Confederate Decoration Day holidays merged after the turn of the century. (more…)
