by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
December brings with it a host of holidays across the world–and with those holidays, a host of online orders and extra shopping that doesn't take place at any other time of the year. Children are spoiled rotten, adults get items on their wish lists that they've put off all year, and sales go up for many businesses. To help draw some of that spending to your business, December holiday online marketing is critical. However, you have to design your marketing to reach your audience in order to make them as effective as possible. (more…)
by Brad Friedman | Inbound Marketing, Social Media
This year is quickly flying by and we will soon be up to our elbows in Christmas Trees and wrapping paper. But, before we quite get to that point, it is important to implement a few marketing strategies for your business. (more…)
by Brad Friedman | Inbound Marketing, Social Media
If you've been in business long enough, you already know that marketing around Thanksgiving involves overly intense Black Friday sales. If you've recently joined the fray of staying open on Thanksgiving to give shoppers a head-start, you're probably trying to brainstorm more refreshing marketing ideas. You might even be giving some thought to email, inbound and social media marketing. With countless stores taking part in either Black Thursday or Black Friday annually, it's a challenge to start an inbound or social media marketing campaign with something different. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Fall is here, and with it, a cornucopia of opportunities for new marketing plans. Summer is over. Back-to-school season has passed. Now, people are free to concentrate on the holidays and that means that you have plenty of chances to drive traffic to your brick and mortar location and / or your website and social media properties. If you're looking for the opportunity to scare up a few more sales through inbound and social media marketing this Halloween, look no further. (more…)
by Brad Friedman | Inbound Marketing
As anyone executing an inbound marketing strategy knows, sticking to a regular content posting schedule is key to generating traffic to your company’s website. However, there will always be those days where you find yourself staring at a blank word document trying to figure out what kind of content to produce. Not only that, as industry trends change you’re expected to produce more content for more inbound marketing channels. (more…)
by Brad Friedman | Inbound Marketing
Professional athletes teach us it's the small adjustments (move your foot a little this way, relax your left hand more, hold the ball on the seam) that produce big changes. The same can be said for content marketing. In a world in which content marketing metrics are so important, most content creators are overwhelmed. Any kind of work hack that improves their productivity is welcome. (more…)
