In the world of law, inbound marketing still has room to grow, even though more lawyers realize the value of creating content online to capture clients. In light of the extreme competition in the legal profession, finding ways to differentiate yourself from lawyers doing the same thing is essential. One idea is to focus your content on a particular legal niche and market to a very specific demographic. (more…)
As the medical community faces an increasing bevy of competitors to keep up with medical demands, uniqueness has become more necessary than ever. Next to lawyers, there isn't a more competitive industry than being a medical doctor, with competitors likely in the same building or even on the same block where your practice is. As such, you possibly fear you're canceling one another out because you all look the same to prospective patients. This only leads to patient frustration because they can't differentiate the various practices and determine best for them. (more…)
Perhaps this is your first Labor Day as an active business and you're wondering whether to use typical Labor Day marketing tactics to promote a sales event. While it's an American tradition to hold business sales just before and on Labor Day, no doubt your competitors are doing the same thing. Have you paid attention to their approach for Labor Day marketing in past years, or even this year?
If many of them stick to standard marketing tactics and just promote themselves to bring people in for events, they're gradually becoming a bit archaic. With personalization a stronger factor in marketing between companies and consumers today, the same tactics must be used when promoting a holiday sale or event.
In the case of Labor Day, what kind of inbound and social media marketing techniques could you use to make the holiday more personal for customers? Other companies are possibly more narrow-minded when it comes to Labor Day, as in thinking it's merely a holiday for family barbecues. (more…)
Over the past several month's I've written a number of posts on the importance of content marketing. There's no question that in the world we live in today, content, quality content, has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO's are constantly looking for the ROI in their marketing.
If you're looking for the best way to improve your marketing ROI, develop and implement a social media marketing strategy to your setup. It's easy to find value in digital marketing when you take a look at your own life. Think back to the last time you planned to buy something of significance. Did you do research on the item you were buying? (more…)
