by Brad Friedman | Inbound Marketing
Inbound Marketing and SEO are a match made in web marketing heaven. They are symbiotic, meaning they help each other when used at the same time, and both are amazingly useful techniques for driving curious potential customers to your website. Both must be uniquely targeted for your ideal audience and both must anticipate what your customers will search for and want to read about. In essence, the same research that reveals which SEO keywords to focus on also provides you with topics on which to write your inbound marketing content. The content, in turn, should be SEO optimized to contain the targeted keywords, which it can do relevantly and interestingly because that's what you're writing about in the first place! Watch your readership and conversions grow when you employ these tactics. (more…)
by Brad Friedman | Inbound Marketing
What do most doctors, lawyers, insurance brokers, and real estate agents all have in common? They are all professional services providers who generally have location-specific businesses. It is not uncommon for each of these professionals to receive 80 percent or more of their business from within a 25-mile radius of their office(s). Therefore, the most important inbound marketing strategy for professional services providers will build a very localized audience of potential clients. Don't you agree? (more…)
by Brad Friedman | Inbound Marketing
Within the last several years, inbound marketing has transformed the way businesses attract and gain customers. In the past, small businesses attempting to reach prospective customers relied mostly on traditional methods such as placing ads, running television commercials, and cold calling. This is referred to as outbound marketing because the efforts of the business extend outward to the customer. The small business is the one initiating contact with the prospect. Inbound marketing, however, is the reverse of outbound marketing. (more…)
by Brad Friedman | Inbound Marketing
Everyone loves coffee. Whether you prefer it black, or with plenty of cream and sugar, there's just something about it that draws you in. The smell, the comforting warmth, and how it seems to accessorize any meeting or conversation you have. Some places do it well, and some places do it exceptionally well, but coffee is something you can find nearly anywhere. (more…)
by Brad Friedman | Inbound Marketing
There's a fast pace to inbound marketing. We read headlines with catch phrases such as “how to leverage marketing” and “signs that your marketing is failing.” We ask ourselves what we could do differently within the company to ensure we're converting more new leads into paying customers. Whether a new consumer finds your company and fills out a web form, responds to an email, joins your Facebook group, or calls, you must give them experiences that will convert them. One way to convert consumers is to post content that speaks to them at the first stage in their buyer's journey. (more…)
by Brad Friedman | Inbound Marketing
Your company narrative is essential for a number of reasons. And, inbound marketing is a tactic you can use to help develop it. The internet is a global phenomenon. So, even if you’re putting up a website in one part of the world, it’s also going to be visible to people on the opposite side of the world. (more…)
