by Brad Friedman | Inbound Marketing
Inbound marketing is a perfect match for marketing virtually any business, but some real estate professionals are slow to come around to the idea of applying the inbound marketing methodology to their business. They continue to rely on outbound tools and techniques like radio and print advertising to get prospective clients' attention, and deliver their message. The problem with this approach is they waste marketing resources delivering their message to a lot of people who are not in the real estate market, either as buyers or sellers. (more…)
by Brad Friedman | Inbound Marketing
Inbound marketing is a marketing tactic small business owners can use to grow revenues. Early on, small businesses owners relied on friendship and club meetings to get to know people in the community and to get people to know them, what they were expert at, and what products or services they provided. (more…)
by Brad Friedman | Inbound Marketing
To some people, inbound marketing might seem like a contradiction in terms. Isn’t marketing always outbound? Isn’t it up to the company to reach out to the consumer and convince them to buy a certain product or service? (more…)
by Brad Friedman | Inbound Marketing, Social Media
Over the past year or so, we have written a number of posts regarding the importance of including video in your digital marketing strategy. Vidyard recently published its 2017 Video in Business Benchmark Report. Their report makes it clear that video is an essential tool for you to have in your digital marketing tool box. Whether your focus is on social media marketing, inbound marketing or email marketing, there's a place for video in your strategy. (more…)
by Brad Friedman | Inbound Marketing
Have you bought into the concept of inbound marketing, or do you think this is a contradiction in terms? We’re so used to the idea that marketing should be outbound, we ignore the evidence in front of our own eyes. And this evidence proves inbound marketing works a lot better than outbound, largely because of the fact inbound marketers spend less time trying to “persuade” the prospect. (more…)
by Brad Friedman | Inbound Marketing
One of the top challenges for inbound marketers is generating quality leads. Not just leads, but leads who are sufficiently knowledgeable about a company and its products that sales representatives can convert them into buying customers. The problem, as noted by Hubspot, is that marketers and salespeople don’t agree on what constitutes a “quality lead”—for example, more than 40% of salespeople report that it’s becoming more difficult to sell to the leads they receive from the marketing team: (more…)
