If you are trying to carve out competitive space as a professional services provider, you know: marketing your services online is not quite like any other type of online marketing. Whether you offer accounting, legal, brokerage, or other professional services, you face unique challenges in the digital environment that you need to overcome in order to be successful. (more…)
In today's very digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence. Social media provides businesses with immediate connection to their competition and customers and it also serves as a flexible platform to grow a great brand identity. And while most business owners realize these valuable benefits of social media, they still often make the mistake of not prioritizing social media in their overall marketing strategy. If you're on the fence about dedicating your business marketing resources to social media, here are 5 big reasons to have a solid social media marketing strategy in place, instead of just winging it: (more…)
Developing a social media marketing strategy for 2016 is important. Just sticking with what you did last year is a mistake because, as you know, things are changing all the time and you need to keep up. You don't have to go as far as crumbling up your old plan and tossing it out, however. Take some time to analyze what worked and didn't work last year, then try out at least one new social media marketing strategy this year. You may be pleasantly surprised with the results. Here are three good ideas to try in 2016: (more…)
I just finished reading twitter power 3.0: How to Dominate Your Market ONE TWEET AT A TIME for the second time. I generally don't read books more than once. This book was jam-packed with so much great advice, I just had to read it again to pick up some of the information I missed the first time.
The Forward to this book was written by Guy Kawasaki and reviews on the back of the book were written by Robert Scoble, Chris Brogan, Jay Baer and Mari Smith. That was my first clue this book was a “must read.” And it was. (more…)
This week’s Guest Post was written by Alicia Hill a writer with years of experience in digital marketing and social media management. She works for Orange Digital, a web design company in Brisbane. (more…)
Insurance brokers can leverage LinkedIn for prospecting. Chances are you have at least considered LinkedIn as your social media network of choice to prospect for new clients. And you're not alone: no less than 60% of brokers named it as their social network of choice in a 2015 survey, far ahead of Facebook - which came in second at 14%. (more…)
