by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
December brings with it a host of holidays across the world–and with those holidays, a host of online orders and extra shopping that doesn't take place at any other time of the year. Children are spoiled rotten, adults get items on their wish lists that they've put off all year, and sales go up for many businesses. To help draw some of that spending to your business, December holiday online marketing is critical. However, you have to design your marketing to reach your audience in order to make them as effective as possible. (more…)
by Brad Friedman | Inbound Marketing, Social Media
This year is quickly flying by and we will soon be up to our elbows in Christmas Trees and wrapping paper. But, before we quite get to that point, it is important to implement a few marketing strategies for your business. (more…)
by Brad Friedman | Social Media
Social media has a distinct prejudice toward short attention spans that demand snappy images and snippets of text. It's hard to tell what came first: did our short attention spans demand that social media apps only produce snippets of information — bite-sized pics, quick videos, text — or did all of these social media apps that revolve around data snippets create our short attention spans? (more…)
by Brad Friedman | Social Media
The holiday season has its own set of rules. Finding new angles or even just improving on the rules you were employing the previous year, can be challenging.
A great way to overcome the struggle to stand out, especially when businesses are stampeding to get customers' attention, is to harness the irresistible force of something that is already surging in customers during the holidays: emotion. (more…)
by Brad Friedman | Social Media
The headline, Tumblr Changes Reblogs either excited you or frustrated you this past September. As Mashable noted then, Tumblr has a large base of devoted users (as much all other social media sites), and sudden changes can sometimes set people into a frenzy. The reaction to Tumblr changing how comments get organized at the end of each reblogged post seems to have had a divided response immediately. (more…)
by Brad Friedman | Inbound Marketing, Social Media
If you've been in business long enough, you already know that marketing around Thanksgiving involves overly intense Black Friday sales. If you've recently joined the fray of staying open on Thanksgiving to give shoppers a head-start, you're probably trying to brainstorm more refreshing marketing ideas. You might even be giving some thought to email, inbound and social media marketing. With countless stores taking part in either Black Thursday or Black Friday annually, it's a challenge to start an inbound or social media marketing campaign with something different. (more…)
