Streaming live video apps are all the rage this summer, particularly because of their ease of use on social media for live personal events. While you've likely seen live Periscope or Meerkat video feeds on Twitter, they aren't the only video streaming apps available on the market today. They're also not completely a play toy, even if it seems that way with most live streams you've seen. (more…)
The financial services industry has changed quite a bit over recent years. Technology has opened up the purchase of stocks to a far greater audience and stock brokers have been introduced to a very diverse group of investors. These changes have also required stock brokers to adapt to the new environment. Those who have proven themselves to be successful have shown a unique ability to develop new characteristics. (more…)
A headline like “Blab.im vs. Google Hangouts” probably sounds like yet another jousting match between media companies. While you've likely seen a number of similar headlines lately, the differences between Blab.im and Google Hangouts is quite significant and bears mentioning, especially if you've been using Google Hangouts to conduct video conferences with clients or prospects. (more…)
Social media marketing for small B2B businesses continues to increase, despite it still being a mystery to some B2B companies. With buyers wanting more personal communication, they probably feel like every B2B company is alike, especially when those companies continue to run their marketing as they have in the past. If you run your B2B business this way where every buyer gets treated like another number, then you need to revise things before your buyers head to your competitors. (more…)
Social media marketing offers considerable challenges for the B2B community because of the perception that B2B businesses are generally uninteresting. No doubt you've thought this over and perhaps held off on social media marketing because you assume you need extreme humor or other exciting content to get noticed. For B2B buyers, they don't necessarily expect to see something flashy on social media. What they really want is information and proof of your expertise. (more…)
This week's guest post was written by Sarah Smith, a small business owner and a writer of Constant Clicks she is currently learning about digital marketing.
Earlier this year, Google released a major update to the algorithm the company uses to rank websites on its results pages. The update codified a new standard for webpages- mobile responsiveness, or mobile readiness. Sites that meet the standard now get boosted above those that do not for all search users on mobile devices. (more…)
