Millennials Are Using The Internet To Invest
Millennials are using the Internet to invest. Disruption is happening all around us and everywhere we look Millennials are driving change. Today, they are taking advantage of technology to help them make investment decisions. It’s no secret that Millennials are taking advantage of technology and social media in many aspects of their life. So, it’s really not surprising that Millennials now rely on social media, various websites and mobile apps to research investments they are considering. (more…)
Social media marketing for small business is more important today than ever before. There isn't anything customers look for more in a business than trust, credibility, and the ultimate in transparency. Small businesses, however, may think this approach matters more for major corporations where consumers have automatic suspicion about what goes on behind the scenes. If you're a small business owner, you can't assume consumers will place immediate trust in you just because you're an independent business and they can often see and touch the owner. 
We don't often think about insurance brokers and inbound marketing. The insurance industry is just as competitive as any other industry today, if not more. Whether you're a broker selling insurance to businesses or individuals, the competition in your industry is likely a huge concern. Generating leads and nurturing them until they are ready to commit to buying a policy from you is never an easy task when your competitors offer nearly the same thing. 
The future of your business could hinge on your social media marketing to millennials. The 83.1 millennials, who were born between 1982 and 2000, are now a bigger marketing target than the 75.4 million baby boomers, according to the US Census Bureau. These younger consumers represent over $200 billion in buying power per year, according to Barkley Advertising. They are the first generation to enjoy, engage and share digital advertising. If you want to develop a strategy for social media marketing to millennials, here are some tips from a study conducted by Yahoo, Tumblr, Razorfish and Digitas. 
