While traditional marketing in the form of referrals and networking remains an effective way of increasing the number of prospects looking for financial services professionals, CPA firms, and accountants are missing out on a source of lead generation. (more…)
Yesterday, Facebook rolled out a rare change to the structure of its newsfeed that has both regular users and marketers excited. Beginning on July 9, 2015, the social media giant began to allow users to choose what they see first when they log in to Facebook. (more…)
Financial advisors on LinkedIn must make certain their messages comply with Federal regulations. Most of us can go through our day without giving a second thought to the messages we receive and send on LinkedIn. We send birthday wishes, congratulate others on their recent promotion and share content we’ve created and content we’ve curated. Added to this mixture of messages we occasionally send something a bit more sales oriented. Maybe we’ve found a prospect in a LinkedIn Group and we want to tell them about our product, or the services we offer. No worries, that’s what LinkedIn is for, right? (more…)
Given that marketing has traditionally been outbound, one might wonder at the term inbound marketing and its current popularity. John Hall writes in this article from Forbes that “75 percent of marketers are allocating the same or an increased budget for inbound this year.” Although inbound marketing hasn’t surpassed traditional marketing initiatives in terms of popularity, it is definitely catching up in a very short period. One reason for this, was described back in 2013 by @bhalligan, HubSpot CEO, in a Huffington Post article, is that “people are sick of being marketed to and are quite clever at blocking it out.” (more…)
An inbound marketing strategy sometimes gets overlooked by smaller businesses that think they need to do more outbound marketing to capture their demographics. Yet, outbound marketing still uses too much of the cheerleader sales approach for promotion purposes. Nowadays, the overly adamant sales approach reminds most people of something resembling spam. Consumers prefer a more natural approach to marketing, including more personalization. (more…)
Social media erupted after yesterday's U.S. Supreme Court ruled states could not ban same-sex marriage. Following the ruling politicians, actors, public officials and gay and straight citizens took to the Internet to voice their opinions on the historic ruling. (more…)
