Cross-Device Marketing in a Double-Dipping World
By now you know Google is ranking mobility as a factor in its search algorithm. It looks like Bing will be following suit pretty soon, according to a report from Search Engine Land. (more…)
Two Weeks Later: Did You Survive #Mobilegeddon?
It's been two weeks. Did you survive Mobilegeddon? Google made it official on May 5th when they implemented the long-taled-ablout Mobilegeddon. Beginning on the 5th, if your blog or website isn't mobile-friendly you are going to be penalized in Google search results. Moreover, Google seems to be grouping tablets with desktops when it provides search analytics. So it’s definitely smartphones taking the lead on search. This means you must make sure your content is easy to read and digest on the small screen. (more…)
What’s Up With Google+?
Have you been wondering what’s been going on with Google+?
Toward the end of April word leaked that Google+ would no longer be considered a product. Instead it would be a platform – ending its so-called competition with other social networks like Facebook and Twitter. Change is in the air. And, one thing we know for sure is that Google shelved its policy of requiring Google+ integration for all Google products. Yet, Google plus has always been about making every Google user a signed-in Google user. I’m thinking this will never change. (more…)
Facebook’s Upbeat Report Failed To Beat Q1 2015 Earnings Estimates
I recently listened to Facebook's Q1 2015 Earnings Report call. Mark Zuckerberg and Sheryl Sandberg were very upbeat about their report, the current position of the company and the future. On more than one occasion each of them reminded us of Facebook's mission to connect the world. Facebook’s Investor Relations page tells us: (more…)
Set SMART Marketing Goals And Thrive
SMART marketing goals are a must! So, why aren’t you setting SMART goals? Marketingprofs did some research on this and found that only 35% of B2B marketers have written SMART marketing content goals. They also found that marketers with written SMART goals are eight times more likely (60% vs. 7%) to rate themselves as being effective marketers vs. those who have no strategy, written or otherwise. (more…)
Charity Charge: A Disruptive Idea Whose Time Has Come
Stephen Garten, Charity Charge CEO
