Tax season had barely begun when we got the news that hackers had broken into Intuit’s online TurboTax service and stolen customer refunds. Others used the service to create fake returns and collected refunds this way. Originally up to 18 states reported upticks in fraudulent activity. (more…)
If Twitter is one of your preferred social networks, and one where you reach a lot of followers, prospects and clients, consider participating in a #TwitterChat or hosting one of your own. (more…)
Psychology influences digital marketing success. Most marketers haven't considered the fact that psychology is a big part of advertising. It varies, of course, depending on what you’re selling, the time of year, your target audience and your current customer base. If you've ever tried to explain to someone completely outside your field what you do for a living, you know how much imagery plays into helping them understand. Psychology plays a similar role in advertising. (more…)
Your brand’s voice is your voice too. I’m not necessarily talking about your physical voice, although this can certainly be part of your image. But I want you to think about how you “sound” online? (more…)
The Power of email is demonstrated on a daily basis. I know I haven’t been alone in saying email is far from dead. In fact, hardly anyone says this anymore because the evidence of the power of email is overwhelming. Consider these findings from a survey conducted by the retail marketing firm Listrak, as reported by eMarketer. (more…)
People often ask me, “Will customer reviews help or hurt my business?” Several months ago, I advised readers not to panic over customer reviews and to claim their accounts on Google Local, Yelp, and other sites that list businesses and accept reviews. Since then, I’ve come across a mix of opinions regarding customer reviews, and I still think that good, honest businesses benefit from reviews, even if they aren’t always full of praise. (more…)
