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Regulators realize it’s so easy to get carried away on social media. The concept of putting out an idea that can be viewed and shared by hundreds, maybe thousands, is exciting.
Writing for the web became a marketing specialty several years ago as Google was first asserting its dominance over other search engines. Observers who closely followed the company began to piece together the algorithm riddle. Many of us who were training to write for the web found Google was the driving force to perfecting the search function. (more…)
SlideShare is a tool users can adopt to put information in a format similar to PowerPoint. Virtually any content–from video, PowerPoint, documents and graphics–can be easily imported into it. (more…)
There are plenty of 2015 predictions circulating around the Internet this time of year. Not my forte. So I’ll toss aside the crystal ball and my trusty 8-ball and share with you what I believe are some good practices to start or continue in 2015. (more…)
In mid-November, Facebook announced it would be “reducing overly promotional page posts in news feeds” starting in January. This seems to be just another step toward removing brands from the world's largest social network and / or forcing them to buy more advertising. Facebook's 20% content rule has already made it nearly impossible to boost a post or place an ad (Facebook Advertising Guidelines, Section D). My image with the words “Happy Thanksgiving” was rejected when I tried to boost that post last month. Ridiculous! Now, an arbitrary determination is going to be made by someone who thinks a brand's post is “overly promotional.” (more…)
Net Neutrality is also referred to as the “Open Internet.” The Internet as we know it at least appears to be open and treats all traffic pretty much the same. I’ve never heard someone complain about not having access to any lawful content on the Internet. An open Internet has made it possible for innovators to innovate and startups to start up. (more…)
