This is a Guest Post written by Nick Rojas, a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. You can follow him on Twitter @NickARojas. (more…)
Spotify has got you covered for Thanksgiving this year. We’re two days away. Have you done all your grocery shopping? Are you ready to cook that feast for your family? Thanksgiving is a great holiday. You spend the day with your family. You get to watch football. You spend time thinking about all the things you have to be thankful for. And, you eat great food. What else could you ask for? (more…)
President Obama took a stand on net neutrality last week fully supporting a proposal to classify broadband Internet service as a Title II utility and throwing gasoline on an already burning topic. Obama's comments directed at the "Independent" chair of the Federal Communications Commission, Tom Wheeler, come on the heels of protests taking place in more than 20 cities that was organized by a nonprofit advocacy group called Fight For the Future. (more…)
Not long ago, I wrote a piece about avoiding blogging burnout and offered ideas about where to find topics to write about. One of the suggestions I used comes from David Spark, who suggests looking at your Inbox for inspiration. What are clients asking about? If one is wondering about why Google is going on and on about Pigeon or Panda or Penguin, chances are others are, too. (more…)
It’s been a busy updating season for Google and SEO. In late September, it released an update to its Panda algorithm, which may not affect you very much if you’ve been playing by Google rules and not trying to get away with black hat or spammy practices. Moreover, Panda gives local businesses a good reason to revisit their content because it came after another update, Pigeon, which focuses on searches for local businesses. (more…)
Twitter Ads has been an effective way for many smaller businesses to get noticed in their markets. But which Twitter format should you use? There are three you can select: Promoted Tweets, Promoted Accounts, and Twitter Cards. Each one can be used to reach different social media marketing and advertising goals. (more…)
