One particularly exclusive group on LinkedIn consists of LinkedIn Influencers. These are people who LinkedIn recognizes as industry leaders having particular expertise and standing in their communities and who have shown an interest in publishing on the platform. Influencers are hand-selected by LinkedIn to engage with professionals through discussions on a variety of topics. (more…)
You’re investing time—which is money—and possibly actual funds on social media. How do you know what ROI (return on investment) you’re getting for these efforts? Is there a way to measure your social media ROI?
Small businesses rarely have the resources to advance their social media and inbound marketing goals. Staff is too busy working on projects. Even when time is freed up once a major project is over, sporadic investing in these key tasks just won’t make much of a dent in your outreach. Do you know when it is time for you to outsource social media and inbound marketing? (more…)
The best landing pages are the ones that create response and revenue to the company. Creating an awesome landing page isn't easy. It's about trial and error. There are rules of thumb to follow to make a landing page work in your favor. (more…)
You can help your SEO by avoiding the use of certain terms. I've found that it's hard for some people to understand certain words can actually harm a page’s rank, turn away potential visitors and do nothing to help your SEO.. But in fact they can. Whether the terms are unrelated to content on the site, contain profanity, explicit, or adult themed terms, or are generally improper in nature, this post explores some terms to avoid when your hoping for either higher search rankings or more site visitors. (more…)
This blog has featured past articles and discussions about plagiarism. I wrote about my experience when I discovered my own post from this blog was used elsewhere without credit. Guest blogger Rob Greenberg also wrote about how to address plagiarism committed against you. (more…)
