You have a nice website up with awesome content, photos, a blog, and links to your social media pages and mobile website. The senior partners are starting to relax about the whole social media thing and have stopped calling you webhead (or worse). This website project is done, right? No. Now you need to start optimizing content for your mobile website. (more…)
The Code of Professional Responsibility (Code) is clear when it comes to telling attorneys what they can and cannot do, especially in the areas of marketing and advertising, which consequently impacts the implementation of a social media marketing plan. Some lawyers, particularly solo practitioners, advertise on TV, radio, newspapers, or even on the back of phone directories. It is no surprise that many lawyers turn to social media as well to market their services. (more…)
The new Twitter design has been completed and rolled out to users on the Web. User reviews of the new Twitter design are mixed but businesses really like it. The new design changes are explained below. (more…)
People often ask me “What are the recommended tweeting practices for professionals?” Of course, there's no definitive answer to this question, but there are some best practices to be shared. Twitter is a great tool for keeping in touch with clients. Once you've got a solid following, you need to take care so they don’t lose interest. (more…)
Creating the perfect profile is one of the most important keys in any social media marketing effort, as it is the first thing people will be looking at when visiting your pages. However, creating the perfect profile for your needs is also going to be a challenge. To help you out, here are some useful tips and tricks in crafting your social media profile. (more…)
Summer is here and that means some of us are thinking about vacation destinations. Oftentimes, we want a new and exciting place to go where we can relax. Plan the perfect trip by using social media to crowdsource summer vacation plans. We will discuss three methods of doing this below: (more…)
