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Facebook Promotions For Financial Advisors (Beginners Version)

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Financial Advisors have found many ways to use Facebook while continuing to comply with regulations promulgated by the SEC and FINRA. One way for Financial Advisors to grow their prospect list and generate new clients is by running online promotions. The idea of running a Facebook promotion may not sit well at first, but it is achievable after receiving permission from your Compliance Officer. With just a quick understanding of how it works and some creativity, even the most novice social media user can create an engaging promotion. (more…)

Facebook Advertising: Is It Money Your Business Should Spend?

Facebook Promote PageDo your 2014 marketing plans include Facebook advertising to promote your Facebook Business Page?

Are you familiar with Facebook’s algorithm called EdgeRank?

Do you know EdgeRank was implemented to limit who sees your posts? Meaning that even if you have 2500 loyal brand advocates who have Liked your page, only a tiny fraction of them may see what you post and you have no control over it. (more…)

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