by Brad Friedman | Social Media
Twitter tips come from a variety of sources. We are often asked to share best practices with our clients and others. Twitter can be one of your most reliable tools in social media marketing. It especially becomes effective when you coordinate your Twitter activity with your business blog. This happens when you streamline your process of creating content for Twitter (which is often the hardest part) and maximizing the value and impact of the content you've already created. It's all about developing a wrokflow that works for you. (more…)
by Brad Friedman | Social Media
Periscope is one of the leading live video services and it has many applications. Not everyone sees how useful this type of application is for business purposes. Live streaming makes it possible to engage with your audience in an exciting way and make them feel like they're part of the action. Let's look at some of the best ways to use Periscope for business. (more…)
by Brad Friedman | Social Media
Hyper-Relevant Social Media Marketing Content is a phrase you need to be familiar with. Think about it this way. It often amazes us how many terms did not exist ten years ago, but quickly they become so critical in our lives. Did you ever think we would live in a world driven by the Internet-of-Things? Surely, you imagined a smart home with cool devices, but it didn't seem likely every device would warrant this kind of connection. (more…)
by Brad Friedman | Social Media
You know how to track social media marketing return on investment (ROI) based on likes, engagement rates, and retweets, but what about revenue? These metrics must be tracked and many executives still need to be educated about their value. Today, we are also fortunate to have a number of different tools to help us calculate ROI from social media. Zoho Social is one of them. In our continuing effort to share various digital marketing tools with you, here's an overview of what Zoho Social can do for your social media marketing and why it's worth having a look at and comparing with other products: (more…)
by Brad Friedman | Social Media
The internet is more driven by images than ever before and this trend is only getting more pronounced. Image-based platforms such as Instagram and Pinterest are challenging older social media sites while Facebook and Twitter themselves contain more visual content than ever. This means the best way to reach your audience is to master a compelling visual style. Let's explore some of the best techniques for creating visuals for social media. (more…)
by Brad Friedman | Social Media
With over 150 million registered users, this highly visual platform is bustling with consumers that are seeking to engage with your company. It’s a perfect source to share your brand’s story, highlight products, connect with a new audience, and increase awareness. (more…)
