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Ep 244: Why Your Business Isn’t Showing Up On Google Or ChatGPT

Ep 244: Why Your Business Isn’t Showing Up On Google Or ChatGPT

by | The Digital Slice

Why Your Business Isn’t Showing Up On Google Or ChatGPT

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Why is your competitor ranking above you on Google? SEO isn’t about tricking Google. It’s about proving why your business deserves to rank first.

If your business has years of experience but competitors still outrank you, the problem may be less about what you know and more about what search engines can actually see online.

Join Brad Friedman and Sean Garner as they break down local SEO, AI search visibility, reviews, brand mentions, and smarter ways to use AI so you can improve your rankings and build a more discoverable, credible business online.

Sean Garner is an entrepreneur, marketing strategist, and the founder of Sean Garner Consulting—a full-service agency and fractional CMO partner for local, service-based businesses. His superpower is simplifying marketing—turning confusing tactics into clear, actionable steps that drive real growth.

Sean has helped health and wellness companies, medical clinics, law firms, coaches, consultants, and home service providers grow with clarity, confidence, and consistent lead generation.

Through Sean Garner Consulting, he helps local service businesses with StoryBrand messaging, websites, sales funnels, search engine optimization, fractional CMO consulting, email marketing, and other strategies designed to help them grow and stand out in their markets.

In this Episode:

  • Sean compares SEO to fitness and explains the difference between foundational setup work and the ongoing work required to produce results.
  • Sean breaks down a holistic SEO strategy built around technical SEO, user experience, authority, content, and local visibility through Google Business Profile.
  • Sean warns business owners about paying ongoing retainers for SEO tasks that may largely be one-time setup or monitoring activities.
  • Sean recommends consistently adding useful content to both your website and Google Business Profile to strengthen local search visibility.
  • Sean explains why good SEO is not about tricking Google, but about clearly proving your real-world expertise, experience, and authority online.
  • Sean discusses why competitor analysis matters when setting realistic expectations for how quickly SEO can produce results.

Quotes from this Episode:

  • [00:06:01] “You're not trying to trick or, or hack Google into showing your business up first. SEO is nothing more than being clear and proving it to Google.” – Sean Garner
  • [00:07:50] “It doesn't matter what's going on in your head in the real world. SEO is about taking those things and translating it in digitally so Google knows how to prioritize it to showcase who actually should be number one at the top.” – Sean Garner
  • [00:09:45] “So certain markets, whenever you are starting SEO, it's really good to know what's called your competitor analysis.” – Sean Garner
  • [00:16:23] “Because really good SEO should encompass all of those other things. But if you want to leverage and kind of be one of the first ones to focus on the LLM visibility in your niche, focus on getting, uh, reviews from third-party sites like Yelp and Trustpilot, and then start doing some digital PR and press releases that mention your brand name in the article.” – Sean Garner

Today's Guest:

Sean Garner:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

Books

Sponsors and Tools

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is over 30 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use.

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

Here is some of the podcasting and video gear we use and recommend. These are often affiliate links.

These products and more can be found at our Amazon Storefront: https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy: https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 243: Your Business Isn’t Worth What You Think

Ep 243: Your Business Isn’t Worth What You Think

by | The Digital Slice

Your Business Isn’t Worth What You Think

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Most business owners focus on growing revenue without stopping to ask whether their decisions are generating enough return or increasing the actual value of the business.

Join Brad Friedman and Saul Cohen as they discuss ROI, business valuation, acquisitions, exit planning, culture, and gross profit so you can make smarter financial decisions and build a more valuable business.

Saul Cohen is an experienced accountant and acquisitions advisor, passionate about helping entrepreneurs achieve financial growth through strategic acquisitions and insightful financial planning.

Saul runs The Expert Eye, where he works with successful and ambitious entrepreneurs to help them scale through acquisition and eventually prepare for an exit on more successful and lucrative terms.

Saul has personally been involved in more than 100 acquisitions and has helped a number of clients successfully exit their businesses.

In this Episode:

  • Saul explains why ROI should play a central role in the projects and opportunities business owners choose to pursue.
  • Saul discusses why focusing on fewer high-return activities can keep entrepreneurs from chasing bright, shiny objects.
  • Saul explores how business owners can optimize their companies for more time, cash flow, and lifestyle flexibility.
  • Saul explains why every business owner will eventually exit and why understanding the value of the business should begin long before that happens.
  • Saul breaks down how profit, risk, and cash-generating power influence the valuation of a business.

Quotes from this Episode:

  • [00:01:07] “I actually think it's huge. I think it's potentially the biggest thing that they should be doing.” – Saul Cohen
  • [00:05:22] “There's one thing that's certain in every business: you will exit your business. The only question is on whose terms.” – Saul Cohen
  • [00:06:07] “The most fundamental thing that every business owner should be aware of, probably on a yearly basis, is what their business is actually worth.” – Saul Cohen
  • [00:07:08] “Whatever you think it's worth, divide it by 10, and that's probably closer.” – Saul Cohen
  • [00:09:10] “The less risky your business is perceived to an investor, the higher valuation it will achieve.” – Saul Cohen

Today's Guest:

Saul Cohen:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

Books

Sponsors and Tools

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is over 30 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use.

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

Here is some of the podcasting and video gear we use and recommend. These are often affiliate links.

These products and more can be found at our Amazon Storefront: https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy: https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 242: Why Everyday Investors Are Buying Websites

Ep 242: Why Everyday Investors Are Buying Websites

by | The Digital Slice

Why Everyday Investors Are Buying Websites

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

AI is creating an internet-scale opening for people who learn to treat websites and online businesses like digital property instead of simply technology.

Join Brad Friedman and Matt Raad as they explore why AI and the borderless internet could create the next major online wealth opportunity, and how everyday professionals can start small, build practical digital skills, and pursue cash flow and equity without massive capital or technical expertise.

Matt Raad is a website investor, digital business educator, and co-founder of eBusiness Institute. Based in Australia, Matt and his wife, Liz, moved from wholesale import businesses into online business after recognizing that the internet removes geographic barriers and keeps a global market open 24/7.

Through eBusiness Institute and The Digital Investors Podcast, Matt helps everyday professionals learn how to build, buy, and grow digital assets. His approach emphasizes starting small, developing skills through a side hustle, and treating online businesses as long-term assets that can produce cash flow, equity, and greater lifestyle flexibility.

In this Episode:

  • Matt explains why the rise of AI may offer everyday investors a second chance at an internet-scale opportunity.
  • Matt compares today’s AI transformation with the life-changing first wave of online wealth creation.
  • Matt shows how online businesses remove geographic barriers and provide access to a worldwide market.
  • Matt describes the advantages of building a business that can operate 24 hours a day, seven days a week.
  • Matt discusses how practical digital skills can become the foundation for building long-term wealth.
  • Matt encourages beginners to start small instead of trying to make one dramatic leap.

Quotes from this Episode:

  • [00:00:42] “Those of us that understand how it works and can make money out of it, uh, it, it will be like the internet all over again.” – Matt Raad
  • [00:00:50] “So remember when the internet first came out, that was life-changing for those of us that were lucky enough to get online then.” – Matt Raad
  • [00:00:56] “I think we're getting a second crack at it now, um, with AI.” – Matt Raad
  • [00:01:12] “when you're in business, it suddenly lays bare any geographical barriers.” – Matt Raad
  • [00:01:32] “And most importantly for us, w- we always wanted to be able to work from home, work the hours that we want whenever we want.” – Matt Raad
  • [00:01:39] “The internet goes 24/7, so we had access to a worldwide market 24/7” – Matt Raad
  • [00:01:48] “So I think that was life-changing, and I think combine that with AI today, you have the winning formula for potentially the perfect business model out there.” – Matt Raad

Today's Guest:

Matt Raad:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

Books

Sponsors and Tools

This podcast is brought to you by Magai, the tool we use for our AI needs. Magai is over 30 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here: https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first three months.

Our favorite social media management tool is AgoraPulse. Please contact Brad to learn more about AgoraPulse and allow him to connect you with his contact at the company.

Libsyn is the host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to two months of free podcasting service with Libsyn. Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

StreamYard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use StreamYard to record The Digital Slice Podcast because of its ability to provide us with crystal-clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard.

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use.

Are you looking for a CRM for your business? We suggest looking at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

Here is some of the podcasting and video gear we use and recommend. These are often affiliate links.

These products and more can be found at our Amazon Storefront: https://www.amazon.com/shop/bradfriedman.

We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy: https://www.tubebuddy.com/TheFriedmanGroup.

Launch your video membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen: https://friedmansocialmedia.com/uscreen.

Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC, you allow me to use affiliate or referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you.

When you click on a link and purchase an item, I may receive a small commission. This allows me to continue providing you with quality content and does not affect you in any way at checkout.

Not every link is a referral link, and some appear here because my guest spoke about them and I want to make it easy for you to check them out. Thank you!

Ep 241: Why Most Branded Podcasts Fail To Earn Trust And Results

Ep 241: Why Most Branded Podcasts Fail To Earn Trust And Results

by | The Digital Slice

Why Most Branded Podcasts Fail To Earn Trust And Results

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Your branded podcast is just a long-form ad. No wonder nobody's listening.

Has your podcast become a long-form ad instead of audience-first content, making it harder to earn attention, trust, and measurable business results?

Join Brad Friedman and Roger Nairn as they explore how brands can build audience-first podcasts, measure ROI, choose the right audio/video strategy, repurpose episodes across the funnel, and grow loyal audiences so you can turn your podcast into strategic content that drives thought leadership, loyalty, and results.

Roger Nairn is the Co-Founder and CEO of JAR Podcast Solutions, a global branded podcast agency that helps brands create high-performing shows built for real audience engagement.

Roger and his team have built podcasts for organizations including Amazon, lululemon, RBC, Cirque du Soleil, Deloitte, and The Wharton School, along with many other brands looking to make podcasting a meaningful part of their content strategy.

In this Episode:

  • Roger defines what a branded podcast is and explains why it has to be audience-first to work.
  • Roger explains why most branded podcasts flop when they feel like long-form ads.
  • Roger breaks down podcast ROI through listen-through rates, conversions, brand lift, and audience feedback.
  • Roger discusses how brands should think about audio versus video based on audience behavior and content format.
  • Roger outlines audience-growth tactics like guest swaps, stream drops, social snippets, and platform feature pitches.
  • Roger discusses how to navigate the creative-versus-compliance tightrope without making the relationship adversarial.

Quotes from this Episode:

  • [00:01:51] “It should be a great podcast first that just happens to be brought to you by a brand.” – Roger Nairn
  • [00:11:06] “One of the best things you can do is, is get a good understanding of what else your podcast audience is listening to or engaged with.” – Roger Nairn
  • [00:17:50] “This isn't just a podcast for podcast sake.” – Roger Nairn
  • [00:20:04] “Take some creative leaps. You know, try some things that perhaps might scare you a little bit.” – Roger Nairn

Today's Guest:

Roger Nairn:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

Books

Sponsors and Tools

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is over 30 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use.

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

Here is some of the podcasting and video gear we use and recommend. These are often affiliate links.

These products and more can be found at our Amazon Storefront: https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy: https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 240: Why Your AI-Written Content Is Killing Your Brand

Ep 240: Why Your AI-Written Content Is Killing Your Brand

by | The Digital Slice

Why Your AI-Written Content Is Killing Your Brand

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

If your emails, ads, and landing pages sound generic, and your audience notices, your clicks, conversions, and brand trust can take a hit.

Join Brad Friedman and Evelina Kaganovitch as they discuss the importance of good copywriting in email and marketing campaigns, why AI can’t replace real brand voice, and how better messaging can improve trust, conversions, and results.

Evelina Kaganovitch is a messaging strategist and copywriter who helps creative founders turn their content, especially email lists, into revenue engines.

She works with creative business owners who sell courses, digital products, coaching, and other offers, helping them build the sales infrastructure behind launches through strategic ad copy, email sequences, sales pages, landing pages, and automated customer journeys.

In this episode, Evelina shares practical guidance on using AI without sounding generic, writing stronger ad hooks, improving trust through human-centered messaging, and creating copy that better matches your audience’s needs and level of awareness.

In this Episode:

  • Evelina explains why copywriting is still the foundation of marketing, even in an AI-driven world.
  • Evelina breaks down how AI-generated copy often sounds generic and repetitive.
  • Evelina shares why nuance, personal stories, and brand voice matter in effective copy.
  • Evelina discusses how AI-heavy content can hurt trust with your audience.
  • Evelina explains how to use AI as a support tool without letting it replace human judgment.
  • Evelina highlights why email sequences are still highly effective for service-based businesses.

Quotes from this Episode:

  • [00:00:52] “Copywriting really is the foundation of all marketing because it's the written word.” – Evelina Kaganovitch
  • [00:02:10] “AI is really great at looking at everything, all the information that's out on the internet, and then basically collecting it in seconds and spitting out the average of what already exists.” – Evelina Kaganovitch
  • [00:02:28] “It doesn't know your nuances, it doesn't know your personal stories, which is such a big part of copywriting because it's building that connection and that trust with your audience.” – Evelina Kaganovitch
  • [00:05:19] “for a lot of brands, it actually loses a lot of trust with your audience” – Evelina Kaganovitch
  • [00:09:16] “if it doesn't resonate with the audience's pain points that you're trying to target, it's gonna fall flat.” – Evelina Kaganovitch
  • [00:14:22] “Email sequences are amazing, and they're actually my favorite type of copy to write.” – Evelina Kaganovitch

Today's Guest:

Evelina Kaganovitch:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

Books

Sponsors and Tools

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is over 50 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use.

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

Here is some of the podcasting and video gear we use and recommend. These are often affiliate links.

These products and more can be found at our Amazon Storefront: https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy: https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 239: Podcasting And PR Can Work Together To Grow Your Brand

Ep 239: Podcasting And PR Can Work Together To Grow Your Brand

by | The Digital Slice

Podcasting And PR Can Work Together To Grow Your Brand

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

If your message is unclear or your show selection is off, even strong brands can miss the trust, authority, and ROI that the right podcast appearances can create.

Join Brad Friedman and Liz Brooks as they explore how podcast interview marketing and PR work together, how to choose the right shows, and how strategic storytelling helps small and medium-sized enterprises and brands connect with their audiences so you can build authority, visibility, and measurable results.

Liz Brooks is a Client Account Manager at Interview Valet with a focus on podcast interview marketing and PR.

With experience at top media outlets and PR agencies, Liz helps small and medium-sized enterprises and brands connect with their audiences through strategic storytelling and smarter podcast outreach.

In this Episode:

  • Liz explains what makes someone truly ready to be a podcast guest.
  • Liz shares why guests need clarity on their audience, message, brand, and the problem they solve.
  • Liz discusses why podcast interview marketing and PR work best together instead of as competing strategies.
  • Liz highlights how podcasting gives thought leaders a more authentic way to communicate tone, personality, and story.
  • Liz explains why appearing on a podcast lets you borrow both the host’s authority and the audience’s trust.
  • Liz argues that better-fit podcasts outperform bigger podcasts when it comes to ROI and audience alignment.

Quotes from this Episode:

  • [00:01:29] “If you don't know what problem you're solving, if you don't know who you are or what your target audience is, or really what your brand is, I don't think that you're ready to be on podcasts.” – Liz Brooks
  • [00:01:47] “But you definitely, you wanna have a purpose, you wanna have your speaking points, and you wanna have something to say.” – Liz Brooks
  • [00:04:20] “When you go on a podcast, you are borrowing the authority of the host of the podcast that you're on, and then also you're borrowing the trust of the audience as well” – Liz Brooks
  • [00:04:59] “Sometimes I feel like a broken record, but it's better is better, not bigger is better.” – Liz Brooks
  • [00:06:16] “Something else that I like to say is niche is reach.” – Liz Brooks
  • [00:15:10] “Podcasts build depth, uh, PR builds reach, but I think together, uh, they compound authority” – Liz Brooks

Today's Guest:

Liz Brooks:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

Books

Sponsors and Tools

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is over 30 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use.

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

Here is some of the podcasting and video gear we use and recommend. These are often affiliate links.

These products and more can be found at our Amazon Storefront: https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy: https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

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