Be Strategic And Think About Where Your Business Is Going

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 072: Leverage The Power Of Community

Ep 072: Leverage The Power Of Community

by Brad Friedman

Leverage The Power Of Community

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Patrick Woods. Patrick is the co-founder and CEO of Orbit, a leading community growth platform. With over 10 years of marketing and customer success experience, he’s worked with business leaders from some of the world’s fastest growing businesses to leverage the power of community.

He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and the author of the Brand Strategy Canvas.

In the past, Patrick led customer success teams at Keen IO and Figure Eight. He has more than 10 years of marketing and customer success experience. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and is the author of the “Brand Strategy Canvas.” He lives in San Francisco and is an avid fencer.

In this Episode:

Patrick talks about how being a musician is a great escape/distraction from the pressures of running a startup
Patrick talked about how being in the marching band is a great metaphor for being a startup founder (You'll have to listen to find out why).
Patrick talked about the definition of community.
Patrick talked about how companies can build communities around their product and generate sales and testimonials.
Patrick also talked about how to keep your community active.

Quotes from this Episode:

“I will from time to time have a somewhat recurring dream where I'm on the field and like I wake up and I've got my snare drum and everyone knows what's going on and I don't.” – Patrick Woods

“At its simplest, you can think of a community as a group of people that are coming together around a common purpose.” – Patrick Woods

“Community is a word that means so much and so little if we're not careful.” – Patrick Woods

“So, you know, a community helps with awareness because you have thousands or tens of thousands of people talking about your product, which is awesome.” – Patrick Woods

“And this is true for in-person meetups. It's true for forums. It's true for Discord servers. We've all walked into a meetup or a meeting for the first time and we didn't know anybody there.” – Patrick Woods

Resources:

Patrick Woods:

LinkedIn: Patrick Woods
Twitter: Patrick Woods
Website: Orbit
Book: The Brand Strategy Canvas

Patrick suggest having a look at Gatheround

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 071: Up-Level Your Business To A Lean Mean Profitable Machine

Ep 071: Up-Level Your Business To A Lean Mean Profitable Machine

by Brad Friedman

Up-Level Your Business To A Lean Mean Profitable Machine

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Juliana Marulanda, Founder at ScaleTime as they talk about helping business owners improve their business and manage growth.

With over 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses, Juliana Marulanda, founder at ScaleTime, has served over 300 digital agencies. Featured by Forbes and Entrepreneur, Juliana helps uplevel businesses into lean, mean, profitable machines. On average, she and her team create ways to free up at least 30 hours per week for her clients so they can have successful agencies that run without them. Founders can find themselves saying “I do what I want, how I want, whenever I want”

Juliana is passionate about providing audiences with invaluable tools that they can use instantly to start improving their business. Her wealth of agency growth secrets and expertise in growth management will put agency owners and marketers on the path to scaling a business.

In this Episode:

Juliana talks about all things digital agency.
Juliana talks about the importance of continually looking at your budget because cash and operations are to intertwined.
Juliana talks about the need to think about things more from an agile perspective.
Juliana talks about thinking about a business' profitability from a lot of different perspectives.
Juliana also talks about how poor project management and scope creep are where profits go to die.

Quotes from this Episode:
“So we're selling Aguardiente at the park. And I would, you know, get paid in ice cream and, it was my first job where I really got to understand customer service.” – Juliana Marulanda
“I was looking at operating models for 16 hours a day. Wasn't like my cup of tea. But what I really did, I think learn, that was super important, was cash is queen.” – Juliana Marulanda
“So, really thinking about things more from an agile perspective, I think is super crucial as you're thinking about scaling your costs and your people.” – Juliana Marulanda
“I always love to ask that question right. Where people were like, oh yeah, we're 80% profitable. I was like, does that include your salary? What salary? Okay, cool.” – Juliana Marulanda
“Your profit is really your ability to invest, to plan, and to grow.” – Juliana Marulanda

Resources:

Juliana Marulanda:
LinkedIn: Juliana Marulanda
Facebook: ScaleTime
Instagram: ScaleTime
YouTube: ScaleTime
Website: ScaleTime

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 070: Marketing Is A Participation Sport

Ep 070: Marketing Is A Participation Sport

by Brad Friedman

Marketing Is A Participation Sport

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Brooke Chapman as they chat about everything the owner of a small business needs to know about marketing. Well, that might be a tiny bit of an overstatement, but they do cover a lot of ground as Brooke drops value bomb after value bomb.

Brooke Chapman is the Executive Director for ThreeBy3 and 9Boxes. Brooke has a proven track record of delivering strong commercial results for large organizations in the professional services and not-for-profit sectors. She is skilled in marketing strategy and business growth, customer experience, brand development, and team development & optimization.

Brooke started her career as a television journalist before moving into corporate communications and public relations roles, advising leading brands across the mining, travel, property, recruitment, and non profit sectors.

Brooke’s expertise lies in working with boards and business owners, transforming underperforming marketing functions by transitioning organizations out of tactical lead generation and into a strategic marketing methodology aligned with broader business goals.

In this Episode:

Brooke talks about small business owners not having access to corporate level marketing strategies, which prompted her and two colleagues to come together and create a marketing framework specifically designed for SMBs.
Brooke talked about her 9Boxes framework for developing marketing strategies.
Brooke talked about working with leadership to build their strategic capabilities.
Brooke talked about business owners having a business plan but no marketing strategy, so there's a lot of waste.
Brooke also talked about the importance of sales and marketing teams working together instead of in silos.

Quotes from this Episode:
“What I saw was that, SMBs, who make up the vast majority of the business landscape all over the world, don't have access to that corporate level thinking and that corporate level strategy, which is where so many things can go wrong when it comes to the way that they approach marketing, without a strategic foundation.” – Brooke Chapman
“They've got a business plan. But then it falls apart when it comes to marketing strategy, they just jump straight into tactics. And when you don't have those strategic foundations, that's where it can get a little bit messy with your marketing and there can be a lot of waste.” – Brooke Chapman
“We think that marketing, good marketing is, there are no silver bullets. They just don't exist. It's about doing a collection of the right things really well over a long period of time.” – Brooke Chapman
“Think about the influencers in your market. Who do you need to develop relationships with so they can refer your business to the customers that you want?” – Brooke Chapman

Resources:

Brooke Chapman:
LinkedIn: 9Boxes
LinkedIn: Brooke Chapman
LinkedIn: ThreeBy3
Website: ThreeBy3

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 069: Stand Out And Get Media Attention With A Press Release!

Ep 069: Stand Out And Get Media Attention With A Press Release!

by Brad Friedman

Stand Out And Get Media Attention With A Press Release!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mickie Kennedy as they chat about how to use the press release to stand out and get media attention.

Mickie Kennedy founded eReleases 23 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He is an expert at helping small businesses increase their visibility and credibility, and he’s here with Brad today to share some valuable insights.

In this Episode:

Mickie talks about the need to think strategically wbout the press releases you write.
Mickie talks about writing your press release for the journalist rather than the consumer.
Mickie talks about the importance of putting the important information in the beginning of the press release.
Mickie talks about how to build a brand personality.
Mickie also talks about creativity needs a container, and why group brainstorming is a terrible idea.

Quotes from this Episode:
“I basically was a matchmaker sending out releases for clients to journalists, according to what their beat was.” – Mickie Kennedy
“A lot of businesses that do use press releases are not doing strategic releases. They're doing stuff about a new hire and it's not someone that was like an industry veteran and is a big name and is going to give you a lot of credibility.” – Mickie Kennedy
“Be very strategic on how you spend your money when you're going over a wire, whether you're using a service like ours, or going directly to the wire.” – Mickie Kennedy
“You wanna make sure that you're you're fishing with the best bait and you're not doing the, the safe press release that probably isn't going to do very much.” – Mickie Kennedy
“What a lot of people don't realize is that this press release is getting in front of journalists, and journalists are gatekeepers and they're deciding what's worth sharing with their audience.” – Mickie Kennedy
“It's sort of written with the inverted pyramid news style of the who, what, when, where, how, why and the most important stuff. And then you trickle down to the least important stuff as the press release progresses.” - Mickie Kennedy

Resources:

Mickie Kennedy:
LinkedIn: Mickie Kennedy
Twitter: Mickie Kennedy
Website: eReleases
Facebook: eReleases Press Release Distribution
Instagram: Mickie Kennedy eReleases

And the special FREE Master Class Mickie opened for Digital Slice Podcast Listeners. The Master Class is focused on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: FREE Master Class

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 068: Be A Nerd And Gather Your Business Data To Make Smart Decisions

Ep 068: Be A Nerd And Gather Your Business Data To Make Smart Decisions

by Brad Friedman

Be A Nerd And Gather Your Business Data To Make Smart Decisions

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Brian Walker talk about making data-driven decisions. Not every business needs to be present on every social media platform or run every different type of ad. Business owners need to gather and analyze their data to make smart moves.

Brian leads the operations and strategy for a team of SEM, SEO and CRO experts providing digital tactics for SaaS and B2B clients. He comes from a background in using data, digital, and general nerdiness to help businesses get more from their marketing dollars.

In this Episode:

Brian talks about digital marketing and the importance of data.
Brian talked about digging in and looking at whatever data is available to try to determine how best to reach your prospects and customers.
Brian talked about building that map of the best customers.
Brian talked about preparing for the roll out of GA4 possibly next year.
Brian also talked about the need for business owners to test and diversify.

Quotes from this Episode:
“We can't undo what Apple does or something like that, but there are always other ways to look at things.” – Brian Walker
“For us, it's diving in first and saying, what can we glean with your analytics, with your, your CRM data, whatever it may be to try and determine the touch points that mattered most?” – Brian Walker
“There are always opportunities where we'll say yes, if the budget's healthy, let's see what's on paid search.” – Brian Walker
“ “We are a big team of a couple of dozen nerds, all of whom would rather see some raw data sets all day long, than anything else.” – Brian Walker
“Hopefully we made one new nerd out of someone out there. If we've done that then I've done my job.” -Brian Walker

Resources:

Brian Walker:

LinkedIn: Brian Walker
LinkedIn: StatWax
Facebook: StatWax
Instagram: StatWax
Website: StatWax Website

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia