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Ep 067: Double Your Revenue In 90 Days

Ep 067: Double Your Revenue In 90 Days

Ep 067: Double Your Revenue In 90 Days

by Brad Friedman

Double Your Revenue In 90 Days

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Simon Severino as they chat about how business owners go to market. How they enter a market. How to win a market. How to stay in the market. And how to enjoy crushing it in the market.

Simon Severino is the CEO of Strategy Sprints, Europe’s leading remote Growth Advisory. His global team of Certified Strategy Sprint coaches does only one thing: Double the revenue of businesses in 90 days. Simon teaches Growth Strategy in select business schools and hosts the Strategy Sprints podcast.

Simon is the author of “Strategy Sprints.” Simon helps business owners in SaaS and Services run their company more effectively which results in sales that soar. Trusted by Google, Roche, Consilience Ventures, Amgen, AbbVie. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon is a TEDx speaker, Contributor to Forbes and Entrepreneur Magazine, and a member of the SVBS Silicon Valley Blockchain Society.

In this Episode:

  • Simon talks about how they enter a market. How to win a market. How to stay in the market. And, how to enjoy crushing it in the market.
  • Simon talked about the first thing a business owner needs to think about when they are getting started.
  • Simon talked about the difference between sales and marketing.
  • Simon talked about the three different ways you can get paid.
  • Simon also talked about the five tools you need when starting a business.

Quotes from this Episode:
“it started as Simon passionate about helping people solve this one big problem. How do we enter a market? How do we crush it in the market? How do we win and how do we enjoy it so that we stay in the game rather than quitting or, you know, losing.” – Simon Severino
“So most people start too early with marketing. Because marketing is fun.” – Simon Severino
“First, you turn your costs from fixed costs into variable costs. When there is more work, you have more costs. When there is zero work, you have zero costs. That's very important.” – Simon Severino
“Now you have increased your profitability by a lot, and this brings the fun back into business because now you have cash flow that you can redeploy into, you know, trainings for your people. Whatever is fun. You have a retreat in Bali” – Simon Severino
“Now, many of your competitors, if you are a financial advisor, if you are an accountant, an accountancy agency, financial agency, professional services. One thing I can tell you because I am in that space every day. So next year 2023, many of your competitors will be insolvent. You can buy them. So prepare now your cash flow, your profitability, your systems” – Simon Severino

Resources:

Simon Severino

Facebook: Strategy Sprints
LinkedIn: Simon Severino
Twitter: Strategy Sprints
Instagram: Strategy Sprints
YouTube: Strategy Sprints
Podcast: Strategy Sprints
Website: Strategy Sprints
Mastermind: Mastermind
Book: Strategy Sprints

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 066: Automate Your Gifting Program With AI

Ep 066: Automate Your Gifting Program With AI

Ep 066: Automate Your Gifting Program With AI

by Brad Friedman

Automate Your Gifting Program With AI

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Rabi Gupta as they chat about Rabi’s mission to improve and accelerate the way corporate relationships are built. When Rabi moved to Silicon Valley, he realized the importance of building relationships using gifts but got frustrated by the lack of technological innovation in the space.

So, he and his team came up with the idea of using AI to solve the problem. And today, Evabot serves more than 1000 businesses, including Fortune 500 companies.

In this Episode:

  • Rabi talks about immigrating from India to the Silicon Valley
  • Rabi talked about the struggle of building relationships and how he wanted to develop technology to help.
  • Rabi talked about how willing people are to talk to bots and provide bots with a lot of personal information .
  • Rabi talked about how gathering data about a person helps you build meaningful relationships over time.
  • Rabi also talked about why small businesses use Camtasia and its benefits to the small business owner who wants to take his videos to the next level.

Quotes from this Episode:
“We are a different company. Our whole aim of collecting data is to help you build relationships with the customer.” – Rabi Gupta
“70% of users share their birthday's.” – Rabi Gupta
“The great thing about this is that you know you are getting a gift, but neither you nor the sender is selecting the gift.” – Rabi Gupta
“90% of our gifts go to the U.S. But, 10% of the gifts got outside the U.S.” – Rabi Gupta
“Brand the experience, not the gift itself.” – Rabi Gupta
“Our vision is basically to help every professional in business, be able to use technology to build relationships.” – Rabi Gupta

Resources:

Rabi Gupta:
LinkedIn: Rabi Gupta
LinkedIn: Evabot
Twitter: Evabot
Website: Evabot

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 065: Find Your Purpose, Get Happy And Make The World A Better Place

Ep 065: Find Your Purpose, Get Happy And Make The World A Better Place

Ep 065: Find Your Purpose, Get Happy And Make The World A Better Place

by Brad Friedman

Find Your Purpose, Get Happy And Make The World A Better Place

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Courtney Smith Kramer as they chat about finding your purpose and how it relates to our quest for happiness. Success is currently defined in today’s paradigm as an outcome of achievement, status and recognition, which of course, we all deserve. Still, without purpose, we are left with a constant chase for happiness. Courtney believes that if we know what our purpose is, or at least what gives us meaning and what we stand for, then we shift the paradigm to be in a self-induced state of happiness that drives decisions to make achievement, status and recognition flow more freely and with greater joy.

Courtney Smith Kramer is one of the only 3% of female creative directors in the United States and was named a “Top 200 Global Marketing Influencer” and “Top 20 Agency Strategy Global Influencer” by Onalytica, a UK-based Influencer firm.

In her career, she has built campaigns for global brands like Plantronics, Cisco, Pitney Bowes, MasterCard, International Culinary Center, IBM and Netflix DVD.com, to name a few. She also served as Global Head of Marketing for the Co-Active Training Institute in a 4-year tenure. Today, Courtney is helping purpose-driven brands as an outsourced Creative Director and CMO, and inspiring positive change by helping leaders realize their own value and worth in the world.

An accomplished creative strategist, writer and designer, she has earned hundreds of creative awards in her career and was featured in the Print International Design Annual. She has served as a juror for numerous ADDY Awards, W3 Awards, Davey Awards and the National Student Advertising Competition (NSAC), and is a former national AAF and World Brand Congress board member.

Courtney has founded two companies with her husband, Bryan Kramer (TED speaker, bestselling author and founder of the H2H Human-to-Human business movement); Silicon Valley marketing consultancy purematter, and H2H Companies, which offers group and private coaching for leaders.

Her first book, “Be Your Creative Sexy Self: Humorous Stories to Help You Live a Happier Life” launched in July 2020 at the #1 spot in Business Humor on Amazon.

Currently, Courtney is working as a fractional and outsourced CMO/Creative Director with purpose-driven companies contributing to solve a greater thing – the environment, self-worth and value, social justice, etc.. But, her true passion is being curious about the things we can’t see but have placed meaning on – spirit, mysteries, universal laws – peppered in with play, adventure and major wanderlust.

In this Episode:

  • Courtney talks about purpose driven companies
  • Courtney talked about defining your purpose.
  • Courtney talked about the importance of know what your guiding light is.
  • Courtney talked about how to build a brand personality.
  • Courtney also talked about creativity needs a container, and why group brainstorming is a terrible idea.

Quotes from this Episode:
“And if things matter, then your actions have to follow that belief or that value or that purpose or whatever you're willing to take a stand for instead of complaining about it, or taking inaction about it.” – Courtney Smith Kramer
“If every single person takes responsibility for doing a part, then that's where we're gonna gain some momentum.” – Courtney Smith Kramer
“It's just brands that know that they wanna go out and do some good. They want to leave the world in a better way than it was today and they're doing their part.” – Courtney Smith Kramer
“So if I can spend my days every day, creating things in the world that are making a difference for purpose driven brands, I'm a happy camper.” – Courtney Smith Kramer
“Creating is a sacred act to me that means it's the connection between spirit and self.” – Courtney Smith Kramer
“The choices that we make that are meaningful to us create our legacy that we leave behind in this world. - Courtney Smith Kramer

Resources:

Courtney Smith Kramer:
LinkedIn: Courtney Smith Kramer
Twitter: Courtney Smith Kramer
Website: purematter
Book: Be Your Creative Sexy Self: Humorous Stories to Help You Live a Happier Life

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 064: Using Digital Ads To Expand Your Reach And Explode Your Sales

Ep 064: Using Digital Ads To Expand Your Reach And Explode Your Sales

Ep 064: Using Digital Ads To Expand Your Reach And Explode Your Sales

by Brad Friedman

Using Digital Ads To Expand Your Reach And Explode Your Sales

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Meredith Kallaher as they chat about using Facebook and Instagram ads to expand your business' reach and explode your sales. Meredith talks about how business owners can communicate the value of their offers, move prospects along their customer journey quickly, and much more.

Meredith helps business owners develop and implement marketing strategies that optimize for profit and meet their ideal customers where they are. She helps new and seasoned entrepreneurs effectively communicate the value of their offers and move prospects along their customer journey quickly.

In this Episode:

  • Meredith talks about her work primarily with coaches and coarse creators.
  • Meredith talked about expanding your reach with Facebook and Instagram ads.
  • Meredith talked about teaching doctors how to grow their Instagram presence organically.
  • Meredith talked about how much she enjoys working with the numbers you need to analyze when working with digital ads.
  • Meredith also talked about ways to work with and around Apple's iOS14.

Quotes from this Episode:
“Verifying your domain and implmenting two-factor authentication are two of the basic things you need to do to get your ads working.” – Meredith Kallaher
“Your email marketing isn't dead.” – Meredith Kallaher
“With iOS14 Facebook doesn't know who is opting in, but they're guessing pretty well.” – Meredith Kallaher
“Anything you tell Facebook we still have access to and we can track it” – Meredith Kallaher
“I think it's worth really investing and growing your organic social media. It's a smart thing to do.” – Meredith Kallaher

Resources:

Meredith Kallaher:
LinkedIn: Meredith Kallaher
Facebook: Meredith Kallaher
Instagram: Meredith Kallaher
Website: Meredith Kallaher

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 063: Being A Tattoo Is One Option When Building A Business

Ep 063: Being A Tattoo Is One Option When Building A Business

Ep 063: Being A Tattoo Is One Option When Building A Business

by Brad Friedman

Being A Tattoo Is One Option When Building A Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Clint White as they chat about Clint's unique approach to business building and smart growth and the relationship with tattoos.

Recognized as a Crain’s New York Business Top Entrepreneur, Clint was also presented with a Communication Arts Award of Excellence, a Leadership Award for driving social change through media at the Social Impact Summit at the United Nations, and an International Davey Award. In addition, he also served as an advisor to the Obama White House Office of Public Engagement on Social Impact Media.

In this Episode:

  • Clint talks about how the pandemic effected his marketing agency
  • Clint talked the idea of being a tattoo is one option when building a business.
  • Clint talked about the three types of tattoos he writes about in his book.
  • Clint talked about The 4 Ps used in your marketing mix.
  • Clint also talked about the arrogance of the idea.

Quotes from this Episode:
“This big concept of Tattoos Not Brands really says you want to be flexible,” – Clint White
“I hope this idea of being a tattoo is one that I'm really hoping can get deeper ingrained into marketer's vernacular and their perception of the options that you have when you're building a business” – Clint White
“We should be better at expressing really what the goal is, which you know, which is to have a relationship, which is to be authentic, which is to be, um, headed towards a place where you can have a long term relationship with a customer and it can have mutual value.” – Clint White
“Some of the statistics that I learned writing this book were pretty amazing that most people in our country in north America have tattoos.” – Clint White
“I was honored to be asked by the Obama administration to be an advisor to the Office of Social Impact Marketing.” – Clint White

Resources:

Clint White:

LinkedIn: Tattoos Not Brands (Book)
LinkedIn: Clint White
Twitter: Tattoos Not Brands
Website: Tattoos Not Brands
Instagram: Tattoos Not Brands
Facebook: Tattoos Not Brands
Book: Tattoos Not Brands: An Entrepreneur's Guide To Smart Marketing and Business Building

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 062: The Ins And Outs of Programmatic Marketing

Ep 062: The Ins And Outs of Programmatic Marketing

Ep 062: The Ins And Outs of Programmatic Marketing

by Brad Friedman

The Ins And Outs of Programmatic Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Lewis Rothkopf, President of Martin, as they talk about programmatic marketing. How marketers know if their programmatic marketing is working. What metrics we should be paying attention to. How small businesses can compete with industry behemoths. And, much more.

Lewis Rothkopf is the President of Martin (https://www.martin.ai/), a media buying and measuring platform. Lewis has more than two decades of experience in digital media and prior to joining Martin, he led sales and revenue, business development, and marketing at companies such as Millennial Media, Polymorph, and DoubleClick (each acquired by Verizon, Walmart, and Google, respectively). Lewis is an expert at measuring ad effectiveness and has a lot of insight to share as far as what digital marketers can be doing to improve their impact right now.

In this Episode:

  • Lewis talks about the world of digital media in 2022
  • Lewis talked about connecting buyers of digital media to sellers of digital media through programmatic marketing.
  • Lewis talked about running programmatic ads on podcasts and linear TV
  • Lewis talked about shrinking the inefficiency that takes place on many different levels.
  • Lewis also talked learning from how your ads perform, in real time, so that you buy the stuff that works and don't buy the stuff that doesn't work.

Quotes from this Episode:
“So it shows you kind of how we have progressed because today, if you want to run on specific inventory, all you have to do is log into a console, a demand side platform like ours or somebody else's and set your targeting parameters and boom you're off.” – Lewis Rothkopf
“You can even start now though, it's a little bit complicated, uh, begin to run programmatic ads on podcasts.” – Lewis Rothkopf
“It's just billboards that run video, and these are just growing like gangbusters. You typically see them In the airports.” – Lewis Rothkopf
“We're getting to a point at which, you're able to run a programmatically treated ad on the jumbotron in Times Square.” – Lewis Rothkopf
“So you're sort of shrinking the inefficiency that takes place both from a, you know, knobs and dials perspective, but also from a, cost expediency and efficiency.” – Lewis Rothkopf
“And over time, the system becomes much smarter about how much you have to bid in order to win a specific percent of the inventory opportunities that you are encountering.” – Lewis Rothkopf
“What you want to understand is the incremental lift that your advertising caused.” – Lewis Rothkopf
“There's a big swath of changes that are happening right now in programmatic advertising that have to do with, protecting and enhancing the protection of consumers, privacy.” – Lewis Rothkopf

Resources:

Lewis Rothkopf:
LinkedIn: Lewis Rothkopf
Twitter: Lewis Rothkopf
Twitter: Martin
Website: Martin

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

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https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

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Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

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These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

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