Level Up Your Employee Advocacy Game To Succeed

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

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Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

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Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

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These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 055: Digital Advertising During The Global Pandemic

Ep 055: Digital Advertising During The Global Pandemic

by Brad Friedman

Digital Advertising During The Global Pandemic

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Carrie Gottschalk as they chat about how businesses could be using digital advertising to grow their business during the global pandemic.

Carrie is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media for 5 years, and has managed over 15 million dollars in ad-spend — working with large clients Shari's Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets, she's known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing.

In this Episode:

Carrie talked about digital advertising tactics during the global pandemic
Carrie talked about the need for businesses to understand who their customer is.
Carrie talked about the need to know your business' sales cycle and understand how long it takes for someone to decide to purchase your product or service.
Carrie talked about the need to watch your metrics and budgets.
Carrie talked about the need to test and tweak all the time so people don't get bored with your ads.

Quotes from this Episode:
“I think digital advertising is still really important to a lot of business owners.” – Carrie Gottschalk
“There was a lot of chatter last year about whether we should hold back.” – Carrie Gottschalk
“It's knowing your business, your means, where your audience is at, and what applies to them now.” – Carrie Gottschalk
“What could you anticipate that people are doing now that they wouldn't have been doing pre-pandemic. And how can you tailor that and learn about that just a little bit more?” – Carrie Gottschalk
“You need to understand your brand or product first before you start throwing money at the wall to see what sticks.” – Carrie Gottschalk

Resources:

Carrie Gottschalk:
Instagram: Carrie Gottschalk
LinkedIn: Carrie Gottschalk

Resources:

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 054: Personalized Messaging Is Our Savior

Ep 054: Personalized Messaging Is Our Savior

by Brad Friedman

Personalized Messaging Is Our Savior

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mike Betzer as they chat about customer service, customer experience, and which big brands are doing it right.

Mike Betzer is the Chief Digital Transformation Officer of Khoros where he is focused on maintaining strong customer health across all of the product lines. Mike has been helping big brands interact with customers for 30+ years. An experienced executive in contact center and CRM, Mike worked for MCI for 14 years leading contact centers and technology. He then started Ineto Services in 1999, a SaaS contact center infrastructure company, which he built to profitability over five years and sold to Siebel in 2004.

Mike then led the new Siebel OnDemand division, becoming the lead for CRM strategy at Oracle after Siebel was acquired in 2006. In 2008 he was recruited by Convergys as a President and Officer to create a new technology division and lead key acquisitions. He left Convergys to start Social Dynamx which was acquired by Lithium. And the rest, as they say, is history.

In this Episode:

Mike talks about his work background and something called “long-distance.”
Mike talks about the importance of understanding customer experience analytics.
Mike talks about how important it is for brands to focus on customer experience.

Quotes from this Episode:
“If you can get the logic and the knowledge and the understanding and the data, listening to your customers correctly, it makes beautiful music” – Mike Betzer
“If you listen to your customers correctly they'll tell you exactly what to do.” – Mike Betzer
“The most important thing brands can do to provide a great customer experience is to change their mindset” – Mike Betzer
“The most important thing for brands to do is to appreciate the new technology, understand that it's there, and it has to come from the top.” – Mike Betzer

Resources:

Mike Betzer:
LinkedIn: Mike Betzer
Website: khoros.com

Resources:

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

If you want to sign up and get a one-month free trial of Stitcher Premium monthly plan, go to Stitcher Premium and use Promo Code DIGITALSLICE (all one word) at checkout.

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 053: Being A Thrifty Marketer

Ep 053: Being A Thrifty Marketer

by Brad Friedman

Being A Thrifty Marketer

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Vivek Nair as they chat about what it means to be a Thrifty Marketer.

Vivek is an experienced marketing executive with a proven track record of setting up successful marketing teams and running programs on tight budgets. After starting his career as a business development executive in 2005, He pivoted and became a marketer in 2006. Vivek says his career can be summed up by the phrase - From Accidental Marketer to Thrifty Marketer.

Vivek has always associated himself with brands that never had those fat pockets. Having tight budgets and thin teams always force you to devise smart strategies and tactics for maximum impact. That’s how he evolved into The Thrifty Marketer.

Vivek has his own podcast and is a proficient writer on his blog which you can find at thriftymarketer.com. He also has contributed to Thrive Global and Business2Community.

In this Episode:

Vivek shares his marketing journey.
Vivek talks about how small businesses can be Thrifty Marketers.
Vivek discusses what it's like to be a marketer in India and some of the challenges of working with small businesses as opposed to the larger brands.
Vivek shares a bit about his investment in the concept of Inbound Marketing.

Quotes from this Episode:
“I was not a good salesman. I wasn't able to lie.”
“You don't have to be spending so much money to promote your brand. There are wonderful ways you can utilize to tell your story.”
“One day I think I'll write a book about ‘How To Use Your Smartphone As Your CMO.”
“Once you figure out what your audience likes, there are 101 thrifty ways to promote stuff to them.”

Resources:

Vivek Nair:
Facebook: Vivek Nair
Facebook Business Page: The Thrifty Marketer
Twitter: The Thrifty Marketer
Instagram: The Thrifty Marketer
YouTube: The Thrifty Marketer
Website: The Thrifty Marketer

Resources:

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 052: Using Social Media To Grow Your Business During A Crisis

Ep 052: Using Social Media To Grow Your Business During A Crisis

by Brad Friedman

Using Social Media To Grow Your Business During A Crisis

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Using Social Media To Grow Your Business During A Crisis

In today's episode of The Digital Slice Podcast, Brad shares a recording of a virtual presentation he gave at the Resilience 2020 Global Virtual Conference, titled Using Social Media To Grow Your Business During A Crisis.

2020 has been a year of crisis for business owners and marketers alike. Of course, we’ve been devastated by the COVID-19 Coronavirus for most of the year and, more recently, our attention has been directed to the Black Lives Matter movement.

In this Episode:

Brad advised that when a crisis occurs, pause everything and take stock in what you're currently doing and what is going on around you.
Brad suggests spending a significant amount of time listening.
Brad suggests that another key question companies must address is: Who should we communicate to?
Brad believes that a crisis may afford a business the time to take a dive deep into the company messaging.
Brad suggests that you focus in on the best channels to use to get your message out to your audience.
During a crisis Brad suggests that you focus on being there for your customer and your lead rather than selling your product or service.

Quotes from this Episode:
“Businesses need to be nimble. Be aware of what is going on in the world. And aware of how that might result in a shift in their digital marketing strategy.” - Brad Friedman
“In these circumstances, you have to ask yourself, Is my content going to be appreciated right now?” -Brad Friedman
“When crafting our marketing messages, it’s always a good idea to put ourselves in the shoes of our audience.” -Brad Friedman
“Silence would be deadly. And, saying the wrong thing could also be damaging.” -Brad Friedman
“To be honest, if you’re working with me, or if you’ve heard me speak before, you know I’m always preaching that your marketing message needs to be a message of helping along with selling.” -Brad Friedman
“There is no better time than a crisis to be “Shelping” in order to grow your business.” -Brad Friedman

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 051: What’s New In Camtasia 2020?

Ep 051: What's New In Camtasia 2020?

by Brad Friedman

What's New In Camtasia 2020?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Gord Isman as they chat about what's new in Camtasia 2020.

Gord Isman helps small businesses and entrepreneurs grow their business using online video. Gord has developed a wide variety of video skills in order to be able to help entrepreneurs, small business owners, and YouTubers achieve their video creation goals and solve their content marketing challenges.

Gord offers clients both done-for-you services and one-on-one coaching through every stage of video creation from storyboarding and scriptwriting to shooting and editing. Though Gord is proficient in using many different video editing software platforms, he is best known for his use of Camtasia and has an incredibly popular YouTube channel with close to 8,000 subscribers that is filled with Camtasia tutorials, YouTube Success Strategy Videos and more.

If you want to watch what Gord demonstrated during the podcast, here's the link: https://youtu.be/XZKNZJDsNLA
You can find Gord's full Camtasia 2020 review and demo at https://youtu.be/ZWbTDTPz_BA
Download Camtasia 2020 here: https://gordisman.com/go/camtasia

In this Episode:

Gord talks about many of the new features in Camtasia 2020
Gord talked about and demonstrated the new Replaceability feature.
Gord talked about and demonstrated the new Placeholder and Templates features.
Gord talked about and demonstrated the new Presets and Favorites.
Gord also talked about why small businesses use Camtasia and its benefits to the small business owner who wants to take his videos to the next level.

Quotes from this Episode:
“You know, times can change when you're given a nice severance package… And I ended up settling into the world of video” – Gord Isman
“I was super excited about producing a video for this year's release of Camtasia 2020 because I think it has double to triple the amount of new features that I've seen in the last several releases.” – Gord Isman
“You're going to see that this gives you the building blocks and power, especially for people that don't have a lot of editing skill but now can have opportunity to create videos more quickly.” – Gord Isman
“Business owners need to look at at the different kinds of uses and purposes for videos and what is your need” – Gord Isman
“Camtasia is for people who want to get videos DONE and want them to look professional” – Gord Isman

Resources:

Gord Isman:
Facebook: Gord Isman
Instagram: Gord Isman
LinkedIn: Gord Isman
Website: gordisman.com

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia