Giving Customers Too Many Choices May Result In Fewer Sales

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 038: Let’s Start Making Our Marketing Content Accessible And Inclusive

Ep 038: Let's Start Making Our Marketing Content Accessible And Inclusive

by Brad Friedman

Let's Start Making Our Marketing Content Accessible And Inclusive

Digital marketing is here to stay. Businesses taking advantage of digital marketing today are more likely to succeed. And, social media marketing should be a big part of your digital marketing strategy. But how does it really work? Do you just need an image, a video or audio to post every day?

It takes a lot of time and effort to plan and post valuable content on your social media channels. So, when you do post something, don’t you want to get as many eyes on it as possible? One tactic for doing this is to make certain your content is accessible and inclusive. Can your images be enjoyed by someone visually impaired? Can your video be consumed by persons with hearing impairment? In this episode of The Digital Slice Podcast, Brad talks about how important inclusive design is for your digital marketing strategy.

In this Episode:

Accessibility in today's digital slice
Digital marketing tools and tactics you need to succeed
Ideas for creating accessible inclusive content
Enhancing user experience to your website visitors

Quotes from this Episode:

“We do want to send our message out to as many people as we can online.” - Brad Friedman
“Inclusive design for social media simply means the design method with the intent to deliver an incredible user experience to as many people as possible.” - Brad Friedman
“A recent survey of Facebook users in 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking organizing thoughts, walking, or grasping with their hands.” - Brad Friedman
“Emojis can get read aloud by assistive technology. That means people will hear loudly “crying face,” and so on.” - Brad Friedman
“Include captions in your videos. Close captions are crucial for viewers with hearing impairments, and it can actually enhance the experience for other viewers.” - Brad Friedman
“Add alternative texts to your Instagram posts. When you post a photo click on ‘advanced settings'. Then type in the description that will allow all of your followers to experience the content.” - Brad Friedman
“Enable image descriptions on Twitter.” - Brad Friedman
“Men get 4 times as much screen time as women. Men speak 7 times more than women. 25% of ads feature men only vs. 5% that feature women only. 18% of ads feature male voices vs. 3% of ads with only female voices. Women are 40% more likely to be shown in the kitchen. Men are 89% shown as smart. Women are shown in sexually revealing clothing 5 times more than men. And 40% of women polled by Unilever say that they do not identify what the women they see in the advertising. You can take these also into consideration as we create our inclusive and accessible content.” - Brad Friedman

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 037: Social Media Management Is A BREEze!

Ep 037: Social Media Management Is A BREEze!

by Brad Friedman

Social Media Management Is A BREEze!

Managing your social media accounts seems easy task until you realize that as easy as it appears to be, it still takes time. And, when running a small business, or any size business for that matter, time is money.

Bree Palmer is a Social Media Maven who is passionate about brand awareness and community building. Bree is an Instagram star and a brand ambassador for a clothing company. She is a dedicated social media manager for small businesses. Bree is an interior decorator by training but found her love for social media and community building and turned it into a business.

In this Episode:

How Bree incorporated social media management into her career as an interior decorator and then spun if off into a business of its own
The Who, What, and How to being a social media manager
How to be mindful of brand awareness when managing your social media
Why consistent branding is critical
The multitude of social media strategies for realtors
Why authenticity is key in resonating with your audience
How to overcome your fear of doing live videos
Why hire a social media manager
How a social media manager goes about creating a strategy for you
Tips on how to get to the next level on Instagram
Bree’s take on buying likes or followers on Instagram

Quotes from this Episode:
“Up until recently, I just kept doing what I wanted to do with the socials and learned on my own page about what to do and what not to do; tried different things, built a pretty good community on Instagram and then people started finding me through my own personal stuff and here we are.” - Bree Palmer
“My focus when I do it for other people is brand awareness and community building.” - Bree Palmer
“I like the whole digital community building side of things, so that’s like actually getting in the comments and commenting on posts and building those relationships up right.” -Bree Palmer
“A lot of it is about creating consistent content and content that’s all branded in the same way.” - Bree Palmer
“From a social media aspect, it’s just putting that out there. It’s also about making sure the content that goes out really fits your brand and your message and what you’re trying to promote” - Bree Palmer
“Realtors really do have like probably the bread and butter of the social media world.” - Bree Palmer
“Your time is worth money too. So, you’ll have to just figure out if the amount of money you’re gonna spend trying to figure out these platforms and figure out your strategy and figure out all the other things is worth it. Or if you can just hire out and get someone to help and just make sure you’re consistent.” - Bree Palmer
“You have to build those relationships first. They’re not just gonna come to you.” - Bree Palmer

Resources:
Bree Palmer
Twitter: @BreePalm
Instagram: @bree.palmer
Facebook: Breeing Social
LinkedIn: Bree Palmer
Website: Breeing Social
Linktree: Bree's Linktree

BBxCollection - End The Stigma Tee: End The Stigma Tee

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 036: Let’s Talk Legal Tech

Ep 036: Let's Talk Legal Tech

by Brad Friedman

Let's Talk Legal Tech

Legal technology is keeping up with the pace of technology in general and changing at an incredibly fast pace. Apps and software come to market almost daily as developers seek to make the lives of attorneys and their clients easier.

Nick Rishwain is the Vice President of Business Development & Client Relations at Experts.com, an online platform offering professionals an opportunity to showcase their expertise and get hired by attorneys to testify as an expert at trial. Nick is also the primary author of the Experts.com blog. Nick is founder and co-host of LegalTechLIVE where he spotlights legal tech innovators with a special focus on startups that are viable and under a year of age. Nick interviews CEOs and developers, innovators and disruptors, enabling him to have his finger on the pulse of cutting-edge legal technology.

In this Episode:

All about Nick’s LegalTechLIVE – how he started it and his motivations
How legal technology has evolved over the years
How Nick saw the potential in focusing on and working with startups for LegalTechLIVE
How Nick looks for guests for LegalTechLIVE in a variety of ways
How Twitter is where the Legal Tech people are
How Nick features Legal Tech products on his show
How legal tech is making the lives of attorneys and their clients easier

Quotes from this Episode:
“I was looking and playing with the social media and getting used to it, came across live video and found it much more engaging because you really got to know people a little bit better and you get to look at them eye to eye, digital eyeball to digital eyeball.” - Nick Rishwain
“Things have gotten even more advanced… so I wanted to know more about that and I thought the best way to do that was to start interviewing people who were in Legal Tech and who had been in Legal Tech for a while and who were doing exciting things in Legal Tech.” - Nick Rishwain
“Some of the most exciting stuff, some of the most convoluted and complicated but also really interesting stuff is happening at the start up level.” - Nick Rishwain
“Twitter seems to be where the legal technology group of people have gathered” - Nick Rishwain
“A lot of us, we are tied to the phone and I think that’s why a lot of these platforms are using this text-based services.” - Nick Rishwain
“It is a full-time marketing position to be a lawyer today.” - Nick Rishwain
“There’s a lot of really exciting things happening in Legal Analytics these days.” - Nick Rishwain

Resources:

Nick Rishwain
Twitter: @NickJRishwain
Instagram: @nickjrishwain
Facebook: Nick Rishwain
LinkedIn: Nicholas Rishwain
Podcast: LegalTechLive

Experts.com
Facebook: @Expertscom
Twitter: Experts_Com
LinkedIn: @experts.com
Website: Experts.com

The Monikur App: Monikur

Text A Lawyer: Text A Lawyer

Lexigogo: Lexigogo

ClientSherpa: ClientSherpa

UniCourt: UniCourt

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 035: Community Building and Engagement – The What, Why and How

Ep 035: Community Building and Engagement – The What, Why and How

by Brad Friedman

Community Building and Engagement - The What, Why and How

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

To grow your business, you have to build a community of engaged supporters. People who will Like, Share and Comment on your content. People who will leave 5-Star Reviews. Facebook Groups could be the best place to do that right now.

Rob Balasabas is the Social Media & Community Manager at Thinkific, a platform where you can host and market your online courses. Rob manages Thinkific’s daily message curation on social media. Rob engages with Thinkific’s private Facebook online community which comprises more than 14,000 course creators online. In this Episode, Brad and Rob talks about developing and managing you online communities. Rob is also into livestream video creation, social media marketing, and video and content strategy. He mostly speaks about these same topics on webinars, podcasts, and live streams. When he is offline, he enjoys a good taco and lots of coffee.

In this Episode:

How to get started with building a community
How to make people in your community stay engaged
How content is a driver for engagement in your community
How the community can be an extension of your email list
How the value of your content should make it interesting for your audience
The value of live video versus a static post in a community
How long it will take before your community takes off
How you have to be clear about your goal in building the community for the benefit of your audience and not for self-promotion
How engaging in other groups help attract members to your community organically
How to promote your group in other places, channels, platforms online
How questions, timely replies, and conversations is key to engagement
What questions to ask for those wanting to join your group

Quotes from this Episode:
“The nice thing is that everyone helps each other. There’s no egos or anything like that. So it’s a great community.” - Rob Balasabas
“It just grows organically at this point. People are discovering us – it’s on our website, it’s on our on-boarding email.” - Rob Balasabas
“Online community, I’m thinking Facebook. Facebook is the king – Facebook groups.” - Rob Balasabas
“It’s really important to understand what they are looking to get out of your community so that you can then create content and engage with them in a way that brings value for them to be part of that community.” - Rob Balasabas
“We give space for people to share their wins so that we can celebrate that as a community.” - Rob Balasabas
“The more niche you are, then the more successful you are when it comes to groups.” - Rob Balasabas
“I think live videos are really good for community because it just gives access to the people behind the scenes.” - Rob Balasabas
“Getting the conversations started, that’s the really biggest key.” - Rob Balasabas

Resources:

Rob's web and social links
Website: https://socialclub.thinkific.com
Instagram: @RobBalasabas
LinkedIn: @RobBalasabas
Twitter: @Rob_Balasabas
YouTube: Social Media Club

Thinkific's web and social links
Website: https://thinkific.com
Instagram: @Thinkific
LinkedIn: https://www.linkedin.com/company/thinkific”
YouTube: Thinkific
Twitter: @thinkific

Linktree: Linktree
Quora: Quora

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 034: Millionaire Marketing On A Shoestring Budget

Ep 034: Millionaire Marketing On A Shoestring Budget

by Brad Friedman

Millionaire Marketing On A Shoestring Budget

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In today's world, business owners understand how important marketing is to the success of their business. Unfortunately, in many cases, marketing gets pushed to the side because of the expense.

Debra Jason is an author, speaker, copywriter, mentor and marketing consultant. She wrote the best-selling book, “Millionaire Marketing on a Shoestring Budget.” And, that's exactly what we're talking about in this podcast.

In this Episode:

Know the difference between Marketing and Sales
Learn where to start your marketing strategy
What are some of the best, inexpensive marketing tactics?
What do you need to know about Networking?

Quotes from this Episode:
“Marketing is about building and nurturing relationships. It's about connecting to people.” – Debra Jason
“KLT Factor: People do business with companies they know, like, and trust.” – Debra Jason
“Marketing is like you're going in there not with a pitch - you're going in there adding VALUE.” – Debra Jason
“Mostly, people want to talk to everybody, but talking to everybody is like talking to no one. Learn how to focus yourself on 1 or 2 communities within your target market.” – Debra Jason
“Don't just join an organization. Get involved. You may join a committee, or serve on the board of directors - because that is where you build relationships and build the KLT factor.” – Debra Jason
“Guesting on a podcast is not just ‘guesting' there and speaking a lot. It's about giving VALUE to the listeners of the podcast.” – Debra Jason

Resources:

Debra Jason
Facebook: Debra Jason
Twitter: @debrajason
Instagram: @debrajason
LinkedIn: @DebraJason
Website: The Write Direction

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia