Building Trust And Revenue Through Effective Storytelling

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Jacob Longoria talk about how to use creative storytelling to generate revenue for your business.

Jacob Longoria, Director Of Digital Marketing at Aesthetic Management Partners, is a marketing strategist and an expert in digital marketing. With over a decade of hands-on experience, Jacob has honed his expertise in marketing, leadership, and strategic planning, making him a visionary and creative storyteller in the field. His track record includes spearheading marketing initiatives that have generated over $20 million in trackable revenue and overseeing a digital marketing team that achieved seven-figure revenue milestones in less than 16 months. Jacob's accomplishments have earned him accolades like the Clickfunnels 2 Comma Club Award for generating over $4 million through a single funnel and recognition on industry-leading platforms.

Jacob is passionate about harnessing the power of digital marketing to transform businesses, and his commitment to excellence, innovative mindset, and collaborative spirit set him apart. With a reputation for delivering results that align with growth and revenue goals, Jacob is a sought-after expert in copywriting, digital marketing frameworks, advertising, and attracting the perfect client. He is dedicated to inspiring and providing value to his audience, making him an ideal guest for podcasts targeting founders, CEOs, online business owners, coaches, consultants, course creators, service providers, agencies, speakers, authors, and other entrepreneurs seeking insights into digital marketing systems with high returns.

In this Episode:

• Jacob talks about the importance of storytelling to grow your business.
• Jacob discusses the need for businesses to tell stories that persuades someone to fall in love with them, or in trust with them.
• Jacob talks about AI and the future of content creation.
• Jacob tells us that companies must attach a personal brand to the company itself in order to win.
• Jacob also talks about the confusion with funnels and how to create a winning offer.

Quotes from this Episode:
“Being able to tell a story and share an idea through a story or be persuasive in some specific way I think is going to be something that is valued for decades to come.” – Jacob Longoria
“Stories are the very best way to attract cold audience attention and have that cold audience attention start to follow you or your company .” – Jacob Longoria
“We should have some sort of micro engagement as the intent of all of the content we put out.” – Jacob Longoria
“A winning offer is an offer that 100 percent creates a win win opportunity.” – Jacob Longoria

Resources:

Jacob Longoria:
LinkedIn: Jacob Longoria
X: Jacob Longoria
Speaker Page: Jacob Longoria
Website: Aesthetic Management Partners

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Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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