Inbound marketing tactics for CPAs is the first of two posts this week focusing on the inbound marketing topic. Be sure to visit us again on Thursday to read our next post on the topic.
Inbound marketing tactics for CPAs should focus on the CPA's personal approach as a way to differentiate and prove expertise. A certified public accountant is no different in the financial world, especially with CPA's living for years with the idea that they resemble buttoned-down machines. Because many people already dread having their taxes done, many still look at a CPA with stigma rather than as a human being. While some are lucky to have individual CPA's they get to know as people, it's not that way with everyone.
Your own CPA firm may have this problem recently where you worry your current clients think you treat them like another number. Perhaps you've lost far too many clients this year because you haven't really integrated a more personalized touch to your marketing lately.
Now is a good time to freshen up your inbound marketing strategy to get new clients and start anew. Since tax season doesn't start for a number of months, it gives you a head start to get people interested in you and show you as real people rather than just a by-the-book CPA firm.
The more you can do, the better since the more visible you are online, the higher you'll rank on search engines.
Creating A Story Around Your CPA Firm
Figuring taxes may sound like the worst possible subject to tackle in a marketing effort. In truth, it's a major part of life, which already gives you a major tool toward capturing public attention. When you create a compelling story around how you've helped people deal with tax problems, you show a more human side to why you do what you do.
Those seeking tax services forget about how much CPA's can truly help them. Remind your prospective clients about this with a home page video or blog describing a real story and how you helped someone. In a video, you can re-create the events so you have a real story that packs emotional punches.
Even real testimonials from your past clients can bring real emotion, including if you helped them save money or prevented an eleventh-hour tax disaster.
Using Slideshows To Showcase Your Expertise
Using imagery in your inbound marketing campaigns is a popular choice, which is why videos are frequently used for blogging or on home pages. You also have some other venues to use where you can showcase what you do. A great place that many businesses use now is SlideShare where you can post slideshows and videos.
What makes SlideShare so popular is that it's completely free, plus it's easy to share your slideshows on social media. It also provides excellent SEO capabilities so you're sure the slideshow gets found.
In your slideshow, you can combine interesting statistics about what you do and the people who work for you. To a point, SlideShare is a little like Instagram, only with better ability to focus on in-depth information about your services.
Using LinkedIn To Network
Many businesses are finding LinkedIn as a surprising place to do inbound marketing. It's a place where you can allow your team of CPA's to market themselves as well since it allows detailed information about them on your company page. In addition, they have active discussion groups there to start conversations so you prove your expertise.
Basically, LinkedIn consolidates everything, including the more recent ability to embed video. Allowing your CPA team to converse with people in discussion groups is one of the best real-time ways to prove skills and answer some of the most serious questions about tax issues.
Contact us here at The Friedman Group, LLC so we can help you employ creative inbound marketing ideas for your CPA firm. It's time you made the world of crunching numbers much more than just a stuffy profession.
