Brad Friedman's latest book, “The Small Business Owner's Guide To Inbound Marketing” is now available for pre-order from Amazon.
This book is a true guide to small business owners who are ready to up their marketing game. Brad says:
One of the reasons I wrote this book is because inbound marketing works. And, it works for businesses of all sizes. In my experience, it's small business owners who are most hesitant to embrace the concept. It's not uncommon for me to meet with a small business owner and hear:
“Inbound marketing, what's that?”
“Inbound marketing is too expensive!”
“I don't have time to create the content you're asking for.”
“I don't have the budget for the tools I need to run inbound marketing campaigns.”
“Why would anyone give up a name and email address to download any content I might create?”
“How am I ever going to drive the right people to my website or landing pages?
Today's marketing is about reaching out to people who already know you…you reach out, on a regular basis, with information and offers relevant to your contacts and it turns out that if you do it right, you will begin to convert more people than you are reaching out to. You grow your base and your business through repeat business and referrals. And, in the end, it turns out you keep a lot more of your existing customers, so you don't need as many new customers, and it costs less and takes less time and energy.
“The Small Business Owners Guide To Inbound Marketing” is due to be published the first week in March. Pre-order your copy NOW!