by Brad Friedman | Social Media
Do you need a lawyer? If so, your first inclination may be to do a Google search or to tell SIRI what you need. Others will rely less on mobile devices; instead, they will ask people in their social network. This inquiry might occur online or through face-to-face interactions, text messaging, or telephone chats. We know people will more likely consult an attorney if they know someone who used them before or who knows them on a personal level. This is because some lawyers provide advice that greatly affects a client's future, especially in the areas of family law, personal injury, and criminal defense. (more…)
by Brad Friedman | Inbound Marketing
What do most doctors, lawyers, insurance brokers, and real estate agents all have in common? They are all professional services providers who generally have location-specific businesses. It is not uncommon for each of these professionals to receive 80 percent or more of their business from within a 25-mile radius of their office(s). Therefore, the most important inbound marketing strategy for professional services providers will build a very localized audience of potential clients. Don't you agree? (more…)
by Brad Friedman | Social Media
This is a guest post written by Kaley Hart, a San Diego based digital strategist who writes a Jumper Media Instagram Marketing column. Kaley loves working with small businesses, and telling their stories through social media. You can connect with her on Twitter @kaleyhearts
Instagram offers law firms an opportunity to get in touch with the industry’s leaders and influencers while also getting involved with prospects and clients. Law firms typically use LinkedIn, Facebook, and Twitter to expand their networks and enhance their lead generation attempts, but many overlook Instagram as an efficient tool to support their business goals. This is often the case because Instagram, along with other photo-based platforms, is usually seen as irrelevant or unimportant to the legal industry. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Staying competitive as a law firm is likely your prime goal each year as you realize how ubiquitous the profession continues being. While you've perhaps managed to differentiate yourself from others through niche legal expertise, you still need to stay on top of legal trends to expand your knowledge and find clients. (more…)
by Brad Friedman | Inbound Marketing
In the world of law, inbound marketing still has room to grow, even though more lawyers realize the value of creating content online to capture clients. In light of the extreme competition in the legal profession, finding ways to differentiate yourself from lawyers doing the same thing is essential. One idea is to focus your content on a particular legal niche and market to a very specific demographic. (more…)
