In general, one tends to associate marketing more with products than services. You often hear about companies which make products like clothes, cosmetics, etc. having a marketing department. But you don't always hear about a doctor or a lawyer's office having a marketing department. (more…)
![[PODCAST] Livestreaming To Grow Your Business](https://friedmansocialmedia.com/wp-content/uploads/2018/12/Episode-27_560.jpg)
Busy real estate agent. Agile online retailer. Creative pastry chef. Tough lawyer. Who can benefit from livestreaming to grow one’s business? Whatever business or professional practice you’re into, you can leverage livestreaming to achieve the success you've envisioned. (more…)
Staying competitive as a law firm is likely your prime goal each year as you realize how ubiquitous the profession continues being. While you've perhaps managed to differentiate yourself from others through niche legal expertise, you still need to stay on top of legal trends to expand your knowledge and find clients. (more…)
If you are a solo practitioner or work for a firm that frowns on tweeting, take note: your competition is out there using Twitter and getting more publicity, brand awareness and clients.
It is okay to tweet—the ABA and state bar associations are doing it. Don’t hold back because you think it’s unprofessional; in fact, not tweeting is a bit weird, particularly if you’re looked upon as a rainmaker. We’ve put together a Twitter cheat sheet for attorneys to help you get started. (more…)
Photo By: Mr. T in DC via Flickr
Without a doubt, the fastest-growing tool for social media marketing for attorneys is LinkedIn. It has many uses as a marketing tool for attorneys, including the ability to use its features to position oneself as a leading authority or thought leader in a specific practice area. In light of the many ethical concerns in the legal profession, it is essential to know the pitfalls in creating a profile and a network, and how to avoid them. (more…)
