10x Your Clickthroughs Using CTA Best Practices
This guest post is written by Pierre de Braux, a content strategist at Spiralytics who loves to read, write and learn about all things marketing-related. Join Pierre on his quest for glory @PierredeBraux.
When you’re generating leads, you need to master the art of telling people exactlywhat to do without actually saying it out loud. It seems simple, but it’s actually hard. Especially since people are becoming more and more protective of their privacy and what information they put online. (more…)
Writing for the web became a marketing specialty several years ago as Google was first asserting its dominance over other search engines. Observers who closely followed the company began to piece together the algorithm riddle. Many of us who were training to write for the web found Google was the driving force to perfecting the search function. 
People often ask me “What are the recommended tweeting practices for professionals?” Of course, there's no definitive answer to this question, but there are some best practices to be shared. Twitter is a great tool for keeping in touch with clients. Once you've got a solid following, you need to take care so they don’t lose interest. 
