by Brad Friedman | General Business Advice
Whether you run a small or large business, Black Friday can be a big day for you. Black Friday, is when many businesses offer sales for their products or services. It's also the day when many retail businesses open early—at 5:00 AM or 6:00 AM. Some businesses have even started opening at midnight the night before. (more…)
by Brad Friedman | General Business Advice
Black Friday 2016 is just around the corner, and it's time for your business to get on the ball for the holiday season. Obviously, you don't want to creep into November with no idea of what you're going to be doing on the biggest shopping day of the year, but you don't want to start too early and turn your customers off, either. Making a solid plan for Black Friday now is one of the best ways to ensure that when the holiday season arrives, you're ready. (more…)
by Brad Friedman | Inbound Marketing, Social Media
If you've been in business long enough, you already know that marketing around Thanksgiving involves overly intense Black Friday sales. If you've recently joined the fray of staying open on Thanksgiving to give shoppers a head-start, you're probably trying to brainstorm more refreshing marketing ideas. You might even be giving some thought to email, inbound and social media marketing. With countless stores taking part in either Black Thursday or Black Friday annually, it's a challenge to start an inbound or social media marketing campaign with something different. (more…)