When someone says social media, what comes to mind? You may be thinking of people sharing pictures of their vacation on Facebook. Maybe all those Instagramers who post pictures of their food is the first thing on your brain. (more…)
In the professional world, there are two types of businesses and each markets in very different ways. Businesses with “Customers” always want more customers. Marketing is a way of life, whole departments are dedicated to it, and they do so with proud gusto.
Then there are businesses and individual professionals with “Clients.” This group includes doctors, lawyers, financial advisors, and other professions that focus on the skills of one or a small team of highly trained professionals. Businesses with clients will tend to have practices instead of shops or venues. Each year, they only take on a manageable number of new clients, and just want clients whose needs truly fit the services these businesses have to offer. And for this kind of business, marketing is often seen as ‘low' or too ‘salesy' for the refined and respectful reputation of your practice. (more…)
![[PODCAST] Virtual Assistants Can Help With Your Digital Marketing Tasks](https://friedmansocialmedia.com/wp-content/uploads/2018/12/Episode-25_560.png)
Imagine being able to design your own life and actually love the life you are living. As a business owner, it seems like a far-fetched idea with all the tasks you have to get done on a daily basis. While you don't mind having to do it for the sake of business success, it can have some serious consequences on both your physical and mental health, which is not a worthwhile trade off. On the other hand, there is a way for you to have the best of both worlds. You can still grow your business while also having the time to do the other things you want to do and be with the people you love - living life to the fullest. Having a virtual assistant by your side is your ticket to living the life you want, as Jess Ostroff Tyson discusses in this episode of The Digital Slice Podcast. (more…)
![[PODCAST] Don’t Just Sit There! Develop A Digital Marketing Strategy](https://friedmansocialmedia.com/wp-content/uploads/2026/11/Episode-18_560.png)
I hope I don't need to convince you how important it is for you to create a presence online if you're running a business in today’s digital world. Your target audience, would-be clients, existing market, and potential community are online. It's logical and efficient for you to connect with them right where they are. It provides business owners like yourself a non-invasive, more welcoming, and comfortable venue to reach them and interact with them. (more…)
![[PODCAST] Take Your Blog To The Next Level With Mike Allton](https://friedmansocialmedia.com/wp-content/uploads/2018/06/18-06-14-MikeAllton.jpg)
In the midst of the social media revolution, can blogging still be an effective way to reach your target market? It was in 1997 when blogs were first coined as “weblog.” The term was created by Jorn Barger when he made his first blog, the Robot Wisdom. (more…)
