Does Facebook Want Brands To Take Their Business Elsewhere in 2015?
In mid-November, Facebook announced it would be “reducing overly promotional page posts in news feeds” starting in January. This seems to be just another step toward removing brands from the world's largest social network and / or forcing them to buy more advertising. Facebook's 20% content rule has already made it nearly impossible to boost a post or place an ad (Facebook Advertising Guidelines, Section D). My image with the words “Happy Thanksgiving” was rejected when I tried to boost that post last month. Ridiculous! Now, an arbitrary determination is going to be made by someone who thinks a brand's post is “overly promotional.” (more…)
