Yesterday, LinkedIn announced the launch of its Follow Company button. Companies may add this button to their websites, making it easier for customers, clients job seekers and prospects to begin following companies of interest, on LinkedIn. (more…)
We've had several months to tinker with the latest version of Twitter so I'd like to discuss why this latest version is important for your business to be using. I still think every business owner needs to do some due diligence before jumping into the Twittersphere, but this version of Twitter is a total redesign and offers a greatly simplified experience for brands and consumers. When Twitter launched the newest version they used the tagline “Let's Fly” and showed us the five new tabs they designed for our use, (more…)
This past week fast-food giant McDonald's rolled out a 24-hour promoted (That means they paid for it) Twitter campaign to illicit positive stories from suppliers. The campaign first used the hashtag #MeetTheFarmers. The intent of the campaign was to focus on their organic potato farmers and encourage people to think “Healthy” when they thought of McDonald's. (more…)
Corporate blogs are a little tricky. Building and keeping up with a blog that is branded and is repeatedly visited by your clients, prospects and referral sources, requires some thought, some planning and some real commitment. (more…)
Image from ocps.net
