by Brad Friedman | Inbound Marketing
What do most doctors, lawyers, insurance brokers, and real estate agents all have in common? They are all professional services providers who generally have location-specific businesses. It is not uncommon for each of these professionals to receive 80 percent or more of their business from within a 25-mile radius of their office(s). Therefore, the most important inbound marketing strategy for professional services providers will build a very localized audience of potential clients. Don't you agree? (more…)
by Brad Friedman | Inbound Marketing
Since the dawn of the internet, financial services providers have had to deal with strong competition from online services companies. Whether it is banking, insurance, investment, or other financial services, online companies have benefited from technology trends and consumer preferences. Online providers have taken a bite out of financial services companies. Consequently, many traditional companies are turning to inbound marketing to bring value to potential and existing customers. (more…)
by Brad Friedman | Inbound Marketing
Inbound marketing is a perfect match for marketing virtually any business, but some real estate professionals are slow to come around to the idea of applying the inbound marketing methodology to their business. They continue to rely on outbound tools and techniques like radio and print advertising to get prospective clients' attention, and deliver their message. The problem with this approach is they waste marketing resources delivering their message to a lot of people who are not in the real estate market, either as buyers or sellers. (more…)
by Brad Friedman | Social Media
Insurance Social Media Marketing Strategy Tips
The marketing world has changed drastically. Television, radio and newspaper ads used to be all the marketing insurance brokers needed. Now, since the invention of LinkedIn, Facebook and Twitter et. al., the marketing game has changed. These social media sites have forced insurance brokers to employ a different online marketing mindset. (more…)
