Facebook Pixel
Ep 167: Stay Ahead Of The Competition And Grow Your Business With A CRM

Ep 167: Stay Ahead Of The Competition And Grow Your Business With A CRM

Ep 167: Stay Ahead Of The Competition And Grow Your Business With A CRM

by Brad Friedman

Stay Ahead Of The Competition And Grow Your Business With A CRM

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and Jason Kramer as they chat about the importance of a CRM to businesses focused on managing customer interactions and data to help generate revenue.

Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home.

In this Episode:

  • Jason talks about the importance of businesses having a CRM.
  • Jason says the proper use of a CRM will make your sales team, even if it is a team of one, more productive.
  • Jason reminds us about the importance of building relationships because salespeople are rarely able to “close” on the first call.
  • Jason also talks about using the information in our CRM to nurture prospects.

Quotes from this Episode:
“A CRM doesn't have to be complicated.” – Jason Kramer
“But what it really comes down to is you want to make your team more productive.” – Jason Kramer
“Those people, those hand raisers are going to most likely pick up the phone call and have a better conversation with you than you going randomly down your list of 50 people you have to call for the day.” – Jason Kramer
“Typically we'd like to see at least a touch point every two weeks at a minimum.” – Jason Kramer
“We always say, why spend all the money and time to generate the lead, get somebody to that front door, if you're not willing to do the hard work, which is actually building the relationship.” – Jason Kramer

Resources:

Jason Kramer:
LinkedIn: Jason Kramer
Website: Cultivize

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 116: Playing It Safe Sucks: A Bold Approach To Content Marketing

Ep 116: Playing It Safe Sucks: A Bold Approach To Content Marketing

Ep 116: Playing It Safe Sucks: A Bold Approach To Content Marketing

by Brad Friedman

Playing It Safe Sucks: A Bold Approach To Content Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and John Miller as they chat about a bold new approach to B2B content marketing, demand generation and thought leadership.

John is the founder of Scribewise, a content marketing agency that helps B2B firms grow through demand generation and thought leadership. With a dedicated team of talented writers, designers, and strategists, John’s mission is to humanize complex business conversations. They develop and deliver captivating, audience-centric content that builds trust with Scribewise’s clients’ future customers.

John is the leading champion for courageous marketing. He believes that the business landscape is in dire need of a transformation from vanilla to vibrant. He’s committed to swinging for the fences and infusing excitement into the corporate world, a passion that culminated in the authorship of his compelling book, “Playing It Safe Sucks: A Manifesto for Courageous Marketing.”

John and his team at Scribewise help mid-sized B2B firms modernize their marketing by developing and executing content marketing programs that forge enduring, trust-based relationships with their ideal customers. In a world that often fixates on SEO, John proudly describes Scribewise as “SEO-cynical.”

In this Episode:

  • John talks about demand generation as brand building and relationship building.
  • John says that in the sales process today, the buyer is now in control .
  • John discusses building trust through thought leadership .
  • John talks about being honest with ourselves about what's really a lead .
  • John also defines what is really a lead.

Quotes from this Episode:
“66 percent of that buyer's journey happens before Sales ever knows that the buyer is interested.” – John Miller
“The buyer is up to our tricks.” – John Miller
“Building trust is really demonstrating that you're thinking about things in a differentiated way.” – John Miller
“If as a marketer, we're stuck, it's probably because we're not being bold enough.” – John Miller
“Patience requires courage.” – John Miller

Resources:

John Miller:
LinkedIn: John Miller
John's Book: Playing It Safe Sucks - A Manifesto For Courageous Marketing
For Digital Slice Listeners: Special Listener Offer
Website: ScribeWise

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 115: Credibility And Clarity: The Secret Ingredients For Success In Business

Ep 115: Credibility And Clarity: The Secret Ingredients For Success In Business

Ep 115: Credibility And Clarity: The Secret Ingredients For Success In Business

by Brad Friedman

Credibility And Clarity: The Secret Ingredients For Success In Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mitchell Levy as they chat about credibility and clarity. Two things every one of us need to succeed in business and life.

Global Credibility Expert Mitchell Levy is a 2x TEDx speaker (including the 28th most popular in 2021), an international bestselling author of over 60 books, a Certified Stakeholder Centered Coach, and an executive coach at Marshall Goldsmith’s 100 Coaches.

As an Executive Coach, Mitchell is a sounding board, a thinking partner, and someone who can hold the mirror to generate insights for personal change. This impact has earned him a place among the world’s Top 200 Leadership Voices by LeadersHum (#16 in 2023) and as the #1 Thought Leader in Ecosystems and Top 100 Thought Leader Overall by Thinkers360.

He’s an accomplished Entrepreneur who has created twenty businesses in Silicon Valley, including four publishing companies that have published over 750 books. Including my first book, “Brad Friedman on Digital Marketing – Doing Social Media Right, When You Don’t Have The Time And Don’t Want To Get In Trouble.” He’s provided strategic consulting to hundreds of companies and has been the chairman of the board of a NASDAQ-listed company.

In this Episode:

  • Mitchell speaks about his journey interviewing 500 thought leaders on the topic of credibility.
  • Mitchell says you have to be vulnerable for people to trust you.
  • Mitchell talks about the business owner's need for clarity and their Customer Point of Possibilities.
  • Mitchell discusses the importance of doing what you love.
  • Mitchell also talks about the need to make it easy for others to refer prospects to you.

Quotes from this Episode:
“Credibility is the quality in which you're trusted, known, and liked.” – Mitchell Levy
“Recommendations come at a significantly higher pace for those people who are credible.” – Mitchell Levy
“And when you're playing within a very focused playground, it's very easy to show and see all the marketing cookie cutter BS that you've been taught.” – Mitchell Levy
“What if the world were full of people who did the right thing and you could trust them when you met them and you knew they were going to do the right thing and you liked them?” – Mitchell Levy
“You can do the right thing and provide value to others and make money while you're doing it.” – Mitchell Levy

Resources:

Mitchell Levy:
LinkedIn: Mitchell Levy
Facebook: Mitchell Levy
X: Mitchell Levy
Instagram: Mitchell Levy
YouTube: Mitchell Levy
Website: Mitchell Levy
Credibility Booster: Sign Up For The Credibility Booster

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 047: An Entrepreneur Inside A Dermatologist

Ep 047: An Entrepreneur Inside A Dermatologist

Ep 047: An Entrepreneur Inside A Dermatologist

by Brad Friedman

An Entrepreneur Inside A Dermatologist

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Many professionals have that desire for continuous personal and professional development. And some, have a strong desire to build their own businesses.

MaryBeth Parisi is a practicing Dermatologist. In the past 2 years, she exercised her entrepreneurial spirit and became an Independent Consultant for Rodan+Fields. Additionally, she started a business as a knowledge broker and became part of another entrepreneurial project. On top of it all, MaryBeth is also a mother of 4.

In this Episode:

  • How MaryBeth was drawn into dermatology to make a difference in people’s lives
  • How to learn the business side of a medical practice
  • The driving force behind MaryBeth’s involvement with Rodan+Fields
  • MaryBeth’s knowledge broker business and social media marketing

Quotes from this Episode:

“I love being able to create my own businesses.” - MaryBeth Parisi
“A lot of people are definitely more concerned with what they’re putting on their skin.” - MaryBeth Parisi
“[Being a Knowledge Broker is] kind of giving back. It’s taking your knowledge and kind of teaching whatever that knowledge is.” - MaryBeth Parisi
“A lot of it is on Facebook for me. It’s still a big avenue. That’s where a lot of the skincare consultants are.” - MaryBeth Parisi

Resources:

MaryBeth Parisi

Website: Rodan+Fields
Facebook: Dr. MaryBeth Parisi
LinkedIn: Dr. MaryBeth Parisi
Instagram: MaryBeth Parisi
YouTube: Dr. MaryBeth Parisi

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Pin It on Pinterest