The Latest In Self-Driving Cars: Experts Say Slow Down
The Latest In Self-Driving Cars: Are We Moving Too Fast?
As we continue to analyze new technology in our blog, it's worth giving another look at self-driving cars, which has a strong push to become a reality. If you've been following news about self-driving cars, you've probably noticed companies like Google continually strive to get these vehicles out on the roads sooner rather than later. What's concerning, though, is how many glitches these cars have had during road tests. (more…)
A lot has been written about Millenials, those “kids” who came of age around the turn of the century. Also known as Generation Y, they are the current leaders of today’s emerging technology. Not surprisingly, they are also targets for marketers trying to get their attention about products ranging from beer to health food to cars.
You’ve probably noticed how it always seems that the marketing budget/staff is one of the first things to get cut during that annual reorganization time of the year or when the corner office says it’s time to tighten up on spending. You may have heard of that crazy world some marketers spend their professional careers, living and dying each day through the victory of surpassing goals or the failure of obtaining the unattainable marketing metrics. Maybe you happen to know one of these marketers. Or perhaps you are one of them. Either way, it should come as no surprise that making drastic cuts in marketing is very shortsighted, and I don’t say this just because it happens to be my profession. 
