Ep 132: Crafting Effective Marketing Strategies For Small Bussiness
Ep 132: Crafting Effective Marketing Strategies For Small Bussiness
Crafting Effective Marketing Strategies For Small Bussiness
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad Friedman and Robbin Block as they chat about all things marketing, from dimensional marketing to text messaging and everything in between.
Robbin is a Creative Marketing Strategist at Blockbeta Marketing. She brings a unique perspective to marketing niche businesses. She gets right to the point while guiding her clients through the increasingly complicated online marketing and media landscape. She’s a sought-after speaker, and the author of “Social Persuasion: Making Sense of Social Media for Small Business” and various marketing e-books. A background in economics and an MBA are the foundation for her big picture approach to small business that gets results for her clients.
In this Episode:
- Robbin talks about taking a business approach to developing marketing strategies.
- Robbin says direct mail is like a snake swallowing a mouse .
- Robbin discusses the need for your marketing tactic of choice to fit into an overall marketing strategy.
- Robbin talks about the importance of knowing everything you can about your target audience.
- Robbin also talks about the importance of measuring your marketing results.
Quotes from this Episode:
“You always have to pay attention to the other opportunities that have less competition. So, for example, direct mail.” – Robbin Block
“What do you literally bring to the table that is going to convince people that you are the one that they should buy whatever from?” – Robbin Block
“I always tell my clients who don't have big budgets to take creative risk.” – Robbin Block
“Because emotion creates memory. And then memory will get them to come back to you.” – Robbin Block
“Don't think of social media as just being the Royal Five. there are other sites that have social activities that you can participate in that get you much more juice.” – Robbin Block
“If you're really wondering about what you should do, always go back to what do I know about my customers?” - Robbin Block
Resources:
Robbin Block:
LinkedIn: Robbin Block
Facebook: Blockbeta
X: Robbin Block
Website: Blockbeta
Book: Social Persuasion: Making Sense of Social Media for Small Business
We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.
Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora
Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!
Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard
And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
Here's the equipment we use and recommend:
Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8
Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen
Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1
RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD
Logitech C920 Webcam http://amzn.to/2hNhiQk
Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4
Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u
Elgato Key Light https://amzn.to/3ial9Fg
LED Lighting Kit https://amzn.to/35GBPiW
Desk Mounting Stand https://amzn.to/3qanNxM
These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman
We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup
Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen
AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.
Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!
