by Brad Friedman | General Business Advice, Inbound Marketing
Every business owner is looking for SEO tips. It's getting harder and harder to get our website found via organic searches. So, SEO, or search engine optimization, has become very important. The actually language you use is also very important in keeping or driving away current customers, leads and prospects. You can convey the same information in a conversational, technical, dry, forceful or enthusiastic way. But the way in which you write needs to resonate with your target audience. (more…)
by Brad Friedman | Social Media
There has been a lot of talk about traditional marketing versus content or “inbound” marketing lately. While most businesses are making an effort to use both methods, content marketing is producing significant results. It's those results that have so many companies chasing the bandwagon, trying to get on-board so they can share in the rewards. The problem is, many companies are throwing their hat in the ring without really understanding what it is they're trying to do. (more…)
by Brad Friedman | General Business Advice
With digital marketing likely top of mind in your business, have you figured out what you could improve in the coming year? If you think you have all bases covered, you may not when it comes to content. In the B2B world, creating content isn't always so cut and dry either. It doesn't always mean just writing something basic and hoping it becomes found. (more…)
by Brad Friedman | Inbound Marketing
If you haven't already done this, now is the perfect time for you to start developing your 2016 inbound marketing strategy. Effective digital marketing activities can increase your online visibility and attract visitors. (more…)
by Brad Friedman | Inbound Marketing, Social Media
As the end of the business year quickly approaches it's time to step away from the computer, reflect on the current state of digital marketing in 2015, and come up with a strategic plan of action to dominate digital marketing in 2016. (more…)
