Create Killer Marketing Funnels To Drive Sales

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Taylor Frame discuss creating content that converts and using that content in marketing funnels.

Taylor Frame is the Co-Founder of Focus Funnels, an eCommerce growth shop. He has consulted and worked with over 400+ eComm companies. The agency has launched and scaled over 100 brands to consistent 6-figure months, finding creative solutions for bootstrapped founders.

Taylor helps people scale and optimize eCommerce businesses. He values honesty, transparency, and results. His purpose is to empower business owners, through proven growth strategies and principles, to truly own their business and enjoy their best life.

In addition to the overall success, Taylor’s team has managed over $300M in performance ad spend across a variety of niches, driving over $1 billion in tracked revenue.

In this Episode:

• Taylor talks about creating content that converts.
• Taylor discusses using AI to assist with marketing content creation.
• Taylor says the content we create for our product should address the problem we solve.
• Taylor talks about using paid ads,organic and influencers or affiliates to test our content in the funnel.
• Taylor also says there a lot of different ways to measure whether our content is reaching the right audiene.

Quotes from this Episode:
“ People buy solutions to problems. That's why we mostly purchase stuff.” – Taylor Frame
“The funnel is the customer journey.” – Taylor Frame
“You just have to kind of think about, okay, what channel am I delivering this on? And is that user experience perfect?” – Taylor Frame
“If your click through rate is not very good, that means that yout product is either not great, or your audience is not interested, or the hook or the problem you're solving is not powerful enough.” – Taylor Frame
“If people think that Apple and Google and Facebook have our necessarily best interests in mind, they may be rudely awakened.” – Taylor Frame

Resources:

Taylor Frame:
LinkedIn: Taylor Frame
Facebook: Focus Funnels
Instagram: Taylor Frame
YouTube: Focus Funnels
Website: Focus Funnels

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Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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