Applying The 80/20 Rule To Dominate Google's Page 1
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad Friedman and Kevin Roy as they chat about the importance of doing SEO the right way to boost your ranking in search results and grow your profits.
Kevin Roy is a performance-driven leader who has built his career around providing vision for profitable growth strategies, products, services, and new market entries. Throughout his career, he has delivered tens of millions of dollars in revenue for private and public organizations in technology, finance, manufacturing, non-profits, retail, defense, biotech, fintech, and many other businesses.
As a change agent, he has a proven history of increasing profitability and finding innovative solutions to complex issues. Kevin is a champion of marketing, branding, and advertising strategy. He has implemented innovative technologies with SEO, SEM, web analytics, digital commerce, online and social media spaces, making him a pioneer in digital marketing in the Boston market for over 15 years.
In this Episode:
- Kevin talks about how to rank on page one of a Google search for the keyword banana..
- Kevin describes how the Pareto Principle applies to search engine optimization.
- Kevin shares his insight regarding the importance of user experience and relevance when trying to get your website to rank.
- Kevin talks about the possibility of ChatGPT becoming the search engine of the future.
- Kevin also talks about many of the things we need to consider when optimizing our website.
Quotes from this Episode:
“The Pareto Principle is the 80/20 rule. So, basically, 20% of the effort produces 80% of the results” – Kevin Roy
“It doesn't mean that you don't have to do a lot of work. You just have to focus on 20% of the things.” – Kevin Roy
“Once you start messing around with Chat and start reading things, even you and I with our, without a detector can see, yeah, this was written by AI, it's super obvious.” – Kevin Roy
“ If you're gonna optimize your site, figure out what you're gonna optimize it for before you do it.” – Kevin Roy
“The other piece is that Google hides its results in plain sight.” – Kevin Roy
Resources:
Kevin Roy:
LinkedIn: Kevin Roy
LinkedIn: GreenBanana SEO
Facebook: GreenBanana SEO
Twitter: GreenBanana SEO
Website: GreenBanana SEO
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“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
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